Lab Series Global Brand and Product Marketing Director

About Lab Series

Lab Series, founded in 1987 and part of The Estée Lauder Companies, is a pioneering men’s skincare brand known for high-performance formulas, scientific rigor, and a modern understanding of men’s grooming. As an employer, the brand offers a dynamic environment where innovation, consumer insight, and premium retail expertise converge. Teams contribute to a heritage of problem-solving skincare while helping shape the future of inclusive, results-driven grooming. Supported by the global resources and values of a leading beauty group, Lab Series provides opportunities for professionals who are curious, agile, and committed to excellence in product, service, and brand experience.

Role & Responsibilities

• Lead development of Lab Series’ global brand platform, including its purpose, vision, positioning, personality, consumer promise and Reasons to Believe.
• Build distinctive brand territory grounded in advanced skincare science, dermatological expertise and men-specific innovation.
• Develop the brand narrative, messaging hierarchy, tone of voice and communication pillars to strengthen differentiation and consumer relevance.
• Define brand architecture and strategic guidelines to ensure consistent expression across product franchises, campaigns and consumer touchpoints.
• Partner with Consumer Marketing, Creative and regional teams to translate the brand platform into consumer-facing communications.
• Define and drive the global product innovation strategy and multi-year pipeline in line with brand positioning, consumer needs and business growth priorities.
• Identify market white spaces and innovation opportunities through consumer insights, competitive intelligence and emerging skincare trends.
• Lead development of breakthrough product concepts, positioning and science-led product storytelling.
• Optimize portfolio architecture, hero franchises and SKU productivity to maximize recruitment, growth and profitability.
• Partner with R&D, Finance and regional teams to support innovation excellence, commercial viability and timely execution.
• Define global marketing strategies for key launches, hero franchises and strategic brand initiatives.
• Develop consumer propositions, product narratives and campaign briefs with Consumer Marketing and Creative teams.
• Align brand positioning, scientific credentials, product benefits and consumer messaging.
• Partner with key markets, particularly China and North America, to maximize local relevance and global consistency.
• Build a deep understanding of men's skincare consumers, their evolving behaviors, unmet needs and purchase drivers.
• Monitor competitive dynamics, skincare technologies and cultural trends to identify opportunities for differentiation and growth.
• Use consumer research, market data and business analytics to inform strategic recommendations.
• Present brand strategies, innovation opportunities and business recommendations to senior leadership.
• Act as a strategic partner to Global Brand Leadership in defining long-term brand priorities.
• Lead cross-functional initiatives and align Marketing, R&D, Creative, Digital and regional stakeholders.
• Manage and develop team members, fostering creativity, strategic thinking and executional excellence.

Qualifications

• 8–10+ years of experience in global marketing, brand strategy and product innovation, ideally in premium beauty or skincare.
• Proven experience in brand building, repositioning and developing differentiated brand platforms.
• Strong expertise in skincare innovation, portfolio strategy and product development.
• Exceptional strategic and creative thinking, with strong conceptual development, storytelling and copywriting skills.
• Deep understanding of consumer insights, global beauty trends and competitive dynamics.
• Strong analytical and commercial acumen, with the ability to translate insights into growth opportunities.
• Experience working with international markets, particularly China and North America, is a plus.
• Proven ability to influence senior stakeholders and lead cross-functional teams.
• Entrepreneurial, collaborative and results-driven mindset.
• Excellent communication and presentation skills; fluent English required.

Skills

Experience

8–10+ years of experience in global marketing, brand strategy and product innovation, ideally in premium beauty or skincare.

Culture

Lab Series fosters a science-driven, performance-oriented culture where teams combine skincare expertise, consumer insight, and innovation to meet the evolving needs of modern men. As part of a global prestige beauty environment, the brand encourages collaboration, agility, and high standards, offering employees the opportunity to contribute to purposeful products with a refined, results-focused mindset.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.