La Prairie Global E-Commerce Performance and Innovation Intern

Role & Responsibilities

• Monitor and analyze KPIs across global direct e-commerce platforms, including traffic, channel conversion rates, customer journeys, and funnel performance, identifying trends, growth opportunities, and areas for optimization.
• Monitor and analyze eCRM performance across newsletters, automated triggers, and loyalty initiatives, identifying ways to improve customer engagement, conversion, and retention.
• Use and enhance analytics and performance-tracking tools; develop ad hoc reports and actionable insights to support business decisions and performance optimization.
• Collaborate with the Senior Manager, lp.com, to test, implement, and monitor new services, functionalities, and customer experience enhancements, using data to improve the online journey and conversion.
• Use customer behavior and performance data to identify opportunities, recommend enhancements, and influence prioritization of new UX features and optimization of existing functionalities.
• Benchmark competitors and monitor relevant market best practices to identify opportunities to enhance digital customer experience and business performance.
• Track emerging digital and AI trends, particularly LLM evolution, AI-driven customer experiences, and new digital capabilities, and identify opportunities for practical business applications.
• Support the day-to-day implementation, testing, and execution of Digital Innovation initiatives, collaborating with internal and external stakeholders to ensure effective delivery.

Qualifications

• Degree in Marketing, Business Administration, Digital Marketing, E-Commerce, Communications, or a related field.
• Strong interest in e-commerce and online business.
• Interest in skincare, beauty, or luxury industries is a plus.
• Strong attention to detail and organizational skills.
• Analytical mindset and willingness to work with data and performance metrics.
• Excellent written and verbal communication skills in English.
• Ability to manage multiple tasks and priorities in a dynamic environment.
• Proactive attitude, willingness to learn, and readiness to take ownership.
• Flexible and adaptable, with comfort working across operational and strategic projects.
• Team player with strong collaboration skills.

Skills

Education

Degree in Marketing, Business Administration, Digital Marketing, E-Commerce, Communications, or a related field.

Benefits

Monthly contribution towards health insurance; 20 days of annual leave plus 8.5 additional days off for HQ employees; option to work from home up to two days a week; discounts on La Prairie products and access to employee-only sales at the Employee Boutique; unlimited access to La Prairie’s SkillCare program and LinkedIn Learning; internal and international mobility options within Beiersdorf Group; employee referral bonuses.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.