La Prairie E-Retail Manager

Role & Responsibilities

• Define the e-business strategy and annual ABP in line with La Prairie’s growth ambitions.
• Develop and implement the local e-retail strategy, building strong, strategic partnerships with e-retailers.
• Manage strategic partnerships for each account across sell-in and sell-out.
• Lead annual commercial negotiations and manage contracts and commercial cooperation agreements, ensuring their ROI.
• Manage client sell-in and achieve sales targets.
• Optimize visibility, traffic and conversion on e-retailer websites to deliver the best possible brand image and experience while maximizing revenue.
• Define and manage e-retail activation plans, including promotional activities and excellence in the Maison’s digital execution.
• Adapt, distribute and activate e-retail assets for the French market, ensuring partners publish them correctly.
• Ensure e-retailers comply with the Maison’s guidelines and standards.
• Map current and prospective e-retail partners and define each partner’s role in relation to La Prairie’s objectives and ambitions.
• Proactively identify new opportunities for strategic partnerships, activations and experiences with e-retailers.
• Manage forecasts and inventory with the relevant teams to prevent stockouts.
• Conduct business reviews and monitor the performance of different accounts.
• Work closely with the Senior KAM.
• Define and implement the annual Paid Media and Digital Media strategy.
• Manage media campaigns with e-retail partners, including Nocibé and MyOrigines, in collaboration with agencies.
• Track Search and Media performance through key KPIs and identify levers to optimize performance and investment.
• Guide agencies on priorities, workstreams and optimization opportunities.
• Manage the digital budget, track investment and ensure invoices are processed correctly.
• Identify opportunities to continually improve the digital investment strategy.
• Monitor, analyze and report on sales and e-commerce performance, as well as progress against the strategic roadmap.
• Provide regular reporting on key business, e-commerce and digital KPIs.
• Analyze Circana data and e-commerce market data to identify trends, opportunities and relevant insights for the France subsidiary.
• Translate performance data and market analysis into actionable business recommendations.
• Contribute to forecasting and business planning.
• Serve as the key contact for all e-commerce matters in France and represent the French e-commerce business to Regional and Global teams.
• Coordinate and collaborate with teams including Supply Chain, Marketing, Finance, Global and Regional.
• Ensure effective communication and alignment among local, Regional and Global stakeholders.
• Manage and support the development of an intern.

Qualifications

• At least 5 years of experience in digital and e-retail.
• Degree from a business school, university or equivalent training, ideally specializing in Digital Business or E-commerce.
• Strong business and commercial orientation.
• Good command of key digital, e-commerce and media KPIs.
• Strong analytical and project management skills.
• Ability to turn data into recommendations and confidence preparing business reviews and reports.
• Autonomous, proactive and able to take initiative.
• Enjoys working in a cross-functional, international environment with diverse stakeholders.
• Genuine interest in the luxury and cosmetics sectors.
• Fluent French and English.

Skills

Experience

At least 5 years in digital and e-retail.

Education

Degree from a business school, university or equivalent training; ideally specialized in Digital Business or E-commerce.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.