La Mer Brand Marketing Manager

About La Mer

La Mer is a globally revered luxury skincare house, born from Dr. Max Huber’s quest to harness the restorative power of the sea and defined by its iconic Miracle Broth™. As an employer, La Mer offers talent the rare opportunity to work at the intersection of scientific curiosity, artisanal precision, and high-touch luxury service. Within the Estée Lauder Companies portfolio, the brand cultivates a culture of excellence, collaboration, and thoughtful innovation, where teams contribute to exceptional client experiences, refined product storytelling, and uncompromising quality. La Mer seeks individuals who bring elegance, integrity, and a passion for transformative beauty.

Role & Responsibilities

• Develop and implement comprehensive marketing strategy for new product launches and brand campaigns grounded in consumer, category, and competitive analysis
• Define and execute distribution, promotional, and pricing programs in partnership with Commercial, Trade Marketing, and Global teams to address market-specific requirements
• Collaborate with Global to establish the annual innovation program encompassing product and conceptual innovations
• Execute integrated media strategy across paid, earned, and owned channels in coordination with Online Trading, Communications, and Media teams
• Translate brand and category strategy into effective distribution channels in collaboration with Sales teams to drive positive retail sales trends
• Manage and mentor the Marketing Team to foster professional growth, establish priorities, and uphold performance standards
• Develop annual consumer trial programs incorporating creative executions, media planning, sampling, and experiential activations
• Partner with Consumer Insight & Analytics teams to utilize data-driven strategies, social media trends, and consumer behavior analysis to inform marketing initiatives
• Ensure seamless integration between global campaign frameworks and local market execution, adapting content as appropriate
• Optimize utilization of global content assets while directing localized creative execution
• Manage marketing budgets to maximize efficient delivery across campaigns and activations
• Own forecasting and pricing processes using commercial insights to support launch planning, inventory management, and business performance
• Prepare marketing plans and present objectives to stakeholder teams; lead communication strategies for new product launches
• Execute all marketing programs to achieve creative, financial, and strategic objectives
• Ensure omnichannel alignment of paid and organic social, video, and email content
• Pursue innovation opportunities, including new partnerships and experiential brand activations
• Collaborate with Visual Merchandising and Creative Operations to develop impactful in-store visuals and product launch merchandising
• Apply CRM insights to implement a data-first approach integrating key business KPIs and consumer trends
• Support Brand Manager/Marketing Director in preparing budgets across the full marketing cluster to achieve profit and loss objectives
• Allocate marketing resources effectively to align with retail targets and business goals
• Review P&L performance with Business Management Group to ensure budget alignment and inform future budget formulation
• Develop and train the Marketing Team by providing professional development and growth opportunities
• Foster collaborative team environment to implement marketing programs effectively with national accounts and retailers
• Liaise with brand teams and centres of excellence to foster integrated approaches to brand activations

Qualifications

• Several years of professional experience in Marketing, brand, consumer, and product management
• Proven brand building expertise, ideally across diverse categories, consumer segments, and brand portfolios
• Demonstrated experience leading and developing marketing teams
• Deep understanding of luxury, beauty, or high-profile retail brand environments
• Track record of success developing marketing strategies and executing impactful campaigns
• Clear articulation of consumer target definition, emotional and functional needs across global and local stakeholder groups
• Strong analytical capabilities and proficiency in leveraging data for strategic brand decisions
• Comprehensive understanding of beauty consumer behavior, market trends, and category dynamics
• Ability to craft strategic briefs with precision and provide constructive feedback to creative partners
• Exceptional communication and interpersonal skills for internal and external relationship building
• Advanced proficiency in Excel and PowerPoint for budget and project management

Skills

Experience

Several years of professional marketing experience in brand management, consumer insights, and product marketing within luxury or prestige beauty environments. Proven track record leading cross-functional marketing initiatives, overseeing product launches, and directing marketing teams. Demonstrated success collaborating with retail partners, managing integrated campaigns across multiple channels, and translating global brand strategy into localized market execution.

Education

University degree in Marketing, Business Administration, Communications, or related discipline.

Workplace

Benefits

Hybrid working arrangement; 25 days annual leave excluding bank holidays; 1 additional day annual leave to celebrate birthday; holiday purchase opportunity; performance bonus opportunity; remote work flexibility up to two weeks per calendar year; summer Fridays; generous staff discount; mental health wellbeing initiatives; benefits platform with exclusive discounts and offers; employee resource groups; LinkedIn Learning access

Culture

La Mer fosters a refined, innovation-led workplace where scientific curiosity, artisanal craftsmanship, and a deep respect for the brand’s ocean-inspired heritage shape every decision. As an employer, it encourages collaboration, excellence, and high-touch service, empowering teams to deliver transformative luxury skincare experiences with precision and care.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.