Kiehl’s Global Social Media Manager

About Kiehl’s

Kiehl’s began in 1851 as an apothecary on the corner of Third Avenue and East 13th Street in Manhattan. Its skincare counters still offer consultations and samples, two practices handed down from the pharmacy.

Role & Responsibilities

• Lead the strategic development and end-to-end execution of Kiehl’s global social-first campaigns and content, translating brand priorities and cultural opportunities into compelling creative work.
• Lead integrated content planning, agency and creator execution, and delivery of high-impact assets to markets to build brand relevance and social engagement.
• Oversee global community management and engagement, fostering two-way consumer conversations and increasing social conversation.
• Help shape and elevate Kiehl’s image across social platforms; work at the speed of culture to disrupt the social landscape.
• Bring a clear creative vision and inspire new social content opportunities across functions.
• Lead social-first campaign strategies for priority global launches and brand moments, translating global marketing objectives into platform-specific approaches informed by data and insights.
• Own content-shoot briefing and execution, from creative concept through cross-functional collaboration, production and rollout.
• Build campaign calendars, establish milestones, manage cross-functional reviews and senior-leadership approvals, and deliver against launch timelines.
• Partner with Global Marketing, Creative, Communications and Advocacy, regional and local teams to deliver integrated 360 storytelling and content adoption.
• Distribute campaign toolkits, asset libraries and activation guidance; support localization while maintaining brand consistency.
• Oversee Instagram and YouTube content shoots, focusing on long-form LLM, social trends and inclusive global editorial moments.
• Develop creative briefs and guide concepts, scripts, talent selection, storyboards, production plans and final assets; provide decisive feedback to raise creative quality and incorporate data into concepting and reviews.
• Drive a test-and-learn pipeline for new formats, identifying cultural and platform opportunities and balancing speed, brand relevance and business priorities.
• Own the global community management strategy with the Social Analytics partner across priority platforms, actively engaging in conversations on global owned channels.
• Develop a Community Management Playbook covering brand voice, engagement principles and escalation protocols for global markets; partner with local markets to establish ways of working that elevate brand relevance.
• Partner with Social Analytics and Consumer & Market Insights to define campaign KPIs and measurement plans for awareness, engagement and content effectiveness.
• Use platform performance, social listening, competitive analysis and audience insights to optimize live campaigns, identify social trends and shape future creative strategy.
• Lead post-campaign recaps, identify actionable insights and present recommendations to leadership and cross-functional stakeholders.
• Manage day-to-day relationships and workstreams with creative, production and creator agencies; set expectations, manage feedback, and oversee SOWs and POs.
• Manage assigned campaign and content budgets, forecasts and spend tracking with project management and finance.
• Identify production efficiencies and prioritize resources across simultaneous campaigns and always-on needs.

Qualifications

• Bachelor’s degree required.
• Hands-on experience activating social campaigns from strategy and briefing through production and community management, including developing global content toolkits.
• Strong understanding of TikTok, Instagram and YouTube, evolving social-platform behaviors and effective channel-specific content creation.
• Excellent stakeholder management, communication, presentation and prioritization skills; able to work in a fast-paced environment and manage agencies and cross-functional collaborators.
• Self-motivated, results-oriented and data-driven, with strong attention to detail.
• Preferred: entrepreneurial mindset, cultural curiosity and collaborative spirit.
• Communicates and interacts effectively in writing and orally; listens with intent and actively networks.
• Demonstrates human sensitivity, respect for different personalities and the ability to enrich team dynamics.
• Demonstrates entrepreneurship and agility, takes initiative and focuses on customers.
• Strong prioritization and organizational skills.

Skills

Experience

4–6 years of relevant experience in social media, content marketing or creative production.

Education

Bachelor’s degree required.

Compensation

The base compensation for this position ranges from USD 117,400 to USD 167,300 per annum.

Benefits

Competitive medical, dental and vision benefits; 401(k) and pension plan; hybrid work policy (3 days in office and 2 days working from home); flexible time off, paid company holidays, paid vacation, vacation-buy program, volunteer time and Summer Fridays; discounted products through the internal shop; monthly mobile allowance; learning and development opportunities, including e-learning, Lunch & Learn sessions and mentorship programs; employee resource groups; mental health and wellness programs.

Culture

Store advisors ask about a customer’s routine, demonstrate products and offer samples to try at home. Some locations also offer skin analysis and facial treatments.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.