- Employment
- Full-Time
- Seniority
- Manager
- Compensation
- $98,400–140,200/year
- Department
- Creative, Design & Styling
- Posted
- Nov 4, 2026
About Kiehl’s
Kiehl’s began in 1851 as an apothecary on the corner of Third Avenue and East 13th Street in Manhattan. Its skincare counters still offer consultations and samples, two practices handed down from the pharmacy.
Kiehl’s seeks a Brand Marketing Manager to support US brand strategy and lead campaigns, partnerships, consumer insights initiatives, and premium amenity programs. The role coordinates integrated marketing, research, performance analysis, and partner delivery, while coaching a direct report. Permanent, full-time; hybrid schedule of three days in the New York office and two days working from home.
Role & Responsibilities
- Translate brand strategy and global guidelines into plans for assigned US marketing initiatives.
- Lead campaigns, partnerships, and growth-channel programs from briefing through execution and evaluation, aligned with objectives, timelines, and budgets.
- Coordinate integrated marketing across digital, social, retail, e-commerce, CRM, and in-store channels.
- Work with brand engagement teams and internal creative, experiential, and promotional partners to deliver community programs, events, sponsorships, and related assets.
- Manage assigned research projects with the Consumer & Market Insights team, including brand health studies, consumer panels, and focus groups; synthesize findings and share recommendations with the Director.
- Monitor brand and campaign performance, partnership results, consumer insights, and market trends; prepare presentations and updates with clear takeaways and recommendations.
- Lead monthly NIQ data pulls and analysis, monitoring market share, competitor activity, and US skincare category trends; flag relevant developments to the Director.
- Manage day-to-day execution of Kiehl’s US premium amenity programs within the agreed strategy, including partner coordination and performance tracking.
- Coordinate with hotels, fitness clubs, distribution partners, and internal teams—including demand planning, supply and operations, and customer service—to support program delivery.
- Maintain project plans, budgets, approvals, and performance reporting; identify risks early and propose practical solutions.
- Set priorities and provide feedback and coaching to a direct report.
Qualifications
- Bachelor’s degree in marketing, business, or a related field.
- At least 5 years of progressive marketing or brand management experience, preferably in consumer goods, beauty, or a related industry.
- Experience executing brand plans, campaigns, consumer research, and integrated marketing communications.
- Understanding of consumer marketing across digital, retail, and e-commerce channels.
- Strong project management skills, including the ability to manage multiple priorities, budgets, timelines, and stakeholders.
- Ability to analyze consumer, market, and campaign data and translate findings into actionable recommendations.
- Strong written and verbal communication skills, including experience preparing presentations and briefs.
- Ability to build effective relationships across functions, agencies, global teams, and external partners.
- Experience guiding, coaching, or developing team members.
- Sound judgment, initiative, adaptability, and accountability.
- Preferred: experience in prestige beauty or luxury.
- Preferred: experience with partnerships, sponsorships, or experiential marketing.
- Preferred: experience with hospitality, fitness, or amenity programs.
- Preferred: familiarity with syndicated market data or consumer research.
Skills
Experience
At least 5 years of progressive marketing or brand management experience, preferably in consumer goods, beauty, or a related industry.
Education
Bachelor’s degree in marketing, business, or a related field.
Workplace
This position is based in New York, New York, USA.
Explore jobs in New York or in the USA.
Compensation
The base compensation for this position ranges from USD 98,400 to USD 140,200 per annum.
Benefits
Medical, dental, and vision coverage; 401(k) matching program; corporate pension plan; competitive vacation allowances; paid holidays; Volunteer Time Off; Vacation Buy Program; Summer Fridays; monthly mobile allowance; access to L’Oréal’s employee shop with discounted products across its portfolio brands; digital e-learning, mentorship programs, and executive lunch-and-learns; Employee Resource Groups, mental health programs, and corporate wellness benefits. Hybrid work policy: three days in the office and two days working from home.
Culture
Store advisors ask about a customer’s routine, demonstrate products and offer samples to try at home. Some locations also offer skin analysis and facial treatments.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Kiehl’s, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Manager», «Marketing Manager», «Brand Campaign Manager», «Brand Communications Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.