KHAITE Senior Marketing Manager

About KHAITE

Founded in New York in 2016 by Catherine Holstein, KHAITE is a luxury womenswear brand distinguished by its interplay of strength and softness, structure and fluidity. Its ready-to-wear, leather goods and footwear reinterpret American dressing through refined materials, precise silhouettes and a distinctive balance of ease and sensuality. As an employer, KHAITE connects creative vision with the disciplines of product development, merchandising, retail and business operations. The brand offers a compelling setting for professionals drawn to contemporary luxury, where craftsmanship, attention to detail and a coherent aesthetic identity underpin the work of building an internationally recognised fashion house.

Role & Responsibilities

• Develop and execute localized marketing initiatives aligned with KHAITE’s global brand strategy and objectives.
• Plan, execute, and measure marketing activities across Japan, maintaining consistency with KHAITE’s global brand identity.
• Identify opportunities to increase KHAITE’s visibility and engagement in the Japanese luxury market.
• Develop local marketing calendars and coordinate campaigns, activations, launches, and key brand moments.
• Build and maintain relationships with department store marketing divisions and key local partners.
• Collaborate with department store teams on co-branded marketing initiatives, in-store campaigns, events, customer activations, and promotional opportunities.
• Coordinate with department store partners to maximize visibility and engagement around product launches and retail moments.
• Manage timelines, deliverables, approvals, and reporting for department store marketing initiatives; ensure opportunities are vetted and approved by relevant headquarters partners.
• Partner with the Japan team to develop and execute client-focused activations that strengthen customer relationships and drive engagement in line with Global Events & Experiences Guidelines.
• Plan and manage local events, including VIC experiences, trunk shows, private appointments, store events, and other client-facing initiatives.
• Identify opportunities to create meaningful experiences for existing and prospective clients.
• Collaborate with retail teams to support commercial and clienteling objectives through marketing initiatives; ensure opportunities are vetted and approved by relevant headquarters partners.
• Manage KHAITE’s Japan LINE presence, including channel launch, content planning best practices, scheduling, publishing, and ongoing optimization.
• Identify opportunities for localized LINE content that reflects KHAITE’s global social strategy and brand voice while remaining relevant to Japanese consumers.
• Manage local digital and social content with headquarters and external partners; monitor engagement and performance and identify opportunities to grow KHAITE’s digital presence in Japan.
• Coordinate translation, localization, and adaptation of global brand content into Japanese while maintaining KHAITE’s brand voice and visual standards.
• Partner with headquarters Marketing and Creative teams to ensure timely delivery of global assets and appropriate localization for Japan.
• Maintain understanding of Japanese luxury consumers and ensure content is culturally relevant and locally appropriate.
• Serve as a key point of contact for KHAITE’s local PR agency partners.
• Coordinate with agencies on PR, VIP dressing, influencer, media, event, and brand initiatives; provide clear briefs, timelines, and brand direction.
• Monitor agency deliverables and ensure activities align with KHAITE’s global marketing strategy.
• Support development of local media, influencer, and partnership opportunities.
• Act as the primary marketing liaison between KHAITE Japan and the New York headquarters Marketing team.
• Develop and project-manage briefings for local asset creation, adaptation, and deployment.
• Communicate Japan market needs, opportunities, cultural considerations, and local insights to headquarters.
• Coordinate global campaign launches and ensure relevant assets, messaging, and guidelines are implemented effectively in Japan.
• Share local marketing plans, results, insights, and learnings with headquarters stakeholders, balancing global brand consistency with Japanese market needs and opportunities.
• Lead end-to-end planning and execution of local marketing events and activations in line with Global Events & Experiences Guidelines.
• Manage budgets, timelines, vendors, agencies, and internal stakeholders to ensure successful execution.
• Oversee multiple projects simultaneously, ensuring deliverables are completed to a high standard and on schedule.
• Track and report on marketing initiative effectiveness and recommend future opportunities to the New York headquarters Marketing team.
• Travel as needed.

Qualifications

• At least 8 years of experience in marketing, communications, brand marketing, or a related field, preferably in luxury fashion, beauty, or premium consumer brands.
• Fluency in spoken and written Japanese and English.
• Strong knowledge of the Japanese luxury market and consumer landscape.
• Experience working with Japanese department stores and/or luxury retail partners strongly preferred.
• Experience managing local agencies and external partners.
• Experience developing and executing events, activations, and client-facing experiences.
• Strong understanding of LINE and other relevant digital and social platforms in Japan.
• Ability to manage multiple priorities and stakeholders in a fast-paced environment.
• Ability to collaborate effectively with global teams and navigate an entrepreneurial environment.
• Strong attention to detail and brand sensitivity.
• Exceptional organizational skills, attention to detail, and follow-through.
• Strong project management skills and ability to manage multiple priorities and deadlines in a fast-paced environment.
• Excellent interpersonal and communication skills with a client-first mindset.
• Collaborative, solutions-oriented approach and proactive problem-solving.
• Leadership, communication, negotiation, and relationship management skills.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel; and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required include close vision.

Skills

Experience

At least 8 years in marketing, communications, brand marketing, or a related field; preferably in luxury fashion, beauty, or premium consumer brands.

Culture

KHAITE’s professional environment reflects its New York identity and distinctive approach to luxury, balancing creative confidence with understated sophistication. Its emphasis on exceptional materials, craftsmanship, and precise design creates a shared focus on quality and a coherent creative vision.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.