- Location
- Paris Île-de-France France
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Oct 13, 2026
About Kering
Kering is a global luxury group renowned for nurturing some of the world’s most influential Houses in fashion, leather goods, jewelry, and eyewear, including Gucci, Saint Laurent, Bottega Veneta, Balenciaga, and Boucheron. As an employer, Kering offers a distinctive environment where creative excellence, entrepreneurial spirit, and long-term sustainability converge. The Group empowers its talents to shape the future of luxury through innovation, craftsmanship, and responsible business practices. With an international culture grounded in diversity, inclusion, and shared ambition, Kering provides meaningful career opportunities for professionals seeking to contribute to exceptional brands while advancing a more sustainable and imaginative luxury industry.
The Marketing Initiatives Project Manager reports to the Head of Marketing Initiatives and supports strategic and creative marketing projects, brand platforms, performance tracking, and campaign risk assessment across the Group’s Houses. The role also coordinates with Legal, CSR, and Crisis Communications teams and produces competitive benchmarks and market trend analyses.
Role & Responsibilities
- Contribute to the Group’s strategic and creative marketing initiatives, including branding and campaigns.
- Participate in developing brand platforms and creative territories, and rolling out the associated marketing ecosystem.
- Track initiative performance using reporting and data visualization tools.
- Help deploy the risk assessment framework in alignment with Group processes.
- Review and analyze campaigns before launch to identify potential risks to image, reputation, or brand consistency.
- Build and refine a risk analysis framework suited to luxury codes and local cultural sensitivities.
- Work closely with the Legal, CSR, and Crisis Communications teams across the Houses and the Group.
- Help establish structured monitoring of sector marketing and communications campaigns, covering direct competitors, benchmark Houses, and emerging brands.
- Produce regular monitoring deliverables, including benchmarks, campaign analyses, and market trend summaries.
Qualifications
- Master’s-level degree (Bac+5) in marketing, communications, brand strategy, or an equivalent field.
- 5–7 years of experience in strategic marketing, ideally in luxury, fashion, or jewelry.
- Very good knowledge of the luxury sector and strong sensitivity to brand codes and branding issues.
- Excellent organizational skills and great rigor.
- Proficiency with reporting and data visualization tools.
- Analytical mindset and ability to turn data into strategic recommendations.
- Excellent written and spoken French and English.
Skills
Experience
5–7 years in strategic marketing, ideally in luxury, fashion, or jewelry.
Education
Master’s-level degree (Bac+5) in marketing, communications, brand strategy, or an equivalent field.
Workplace
The successful candidate will be located in Paris, Île-de-France, France.
Explore jobs in Île-de-France or in France.
Culture
Kering fosters a dynamic, purpose-driven culture where creativity, entrepreneurship, and collaboration support the distinct identities of its luxury Houses. As an employer, the Group places strong emphasis on sustainability, diversity, and talent development, encouraging people to innovate responsibly while contributing to the future of modern luxury.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Kering, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Strategic Marketing Project Manager», «Brand Initiatives Manager», «Marketing Program Manager», «Marketing Strategy Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.