Kering Head of Marketing Effectiveness

About Kering

Kering is a global luxury group renowned for nurturing some of the world’s most influential Houses in fashion, leather goods, jewelry, and eyewear, including Gucci, Saint Laurent, Bottega Veneta, Balenciaga, and Boucheron. As an employer, Kering offers a distinctive environment where creative excellence, entrepreneurial spirit, and long-term sustainability converge. The Group empowers its talents to shape the future of luxury through innovation, craftsmanship, and responsible business practices. With an international culture grounded in diversity, inclusion, and shared ambition, Kering provides meaningful career opportunities for professionals seeking to contribute to exceptional brands while advancing a more sustainable and imaginative luxury industry.

Role & Responsibilities

• Define and own the strategic vision and roadmap for the Group's MMM framework, ensuring scalability and best-in-class positioning across markets and brands
• Lead the MMM team in developing, calibrating, and continuously improving statistical models with business relevance
• Translate model outputs into actionable spend reallocation recommendations, balancing short-term sales impact with longer-term brand awareness objectives
• Extend modeling coverage beyond core media to include CRM, e-commerce, and other key strategic marketing areas
• Build scalable processes and frameworks enabling the team to serve growing numbers of brands, countries, and partners without proportional resource increases
• Drive mutualization of results across brands and markets, capturing synergies and shared learnings across the Group
• Ensure MMM and effectiveness results are integrated into the Marketing dashboard as a consistent, accessible reference for organizational decision-making
• Track and measure direct impact of spend reallocations through regular refreshes and continuous effectiveness testing and reporting (digital incrementality tests, golden rules, etc.)
• Manage Group measurement tools contracts, including scope, maintenance, and reporting
• Lead the transition toward agile, faster-cycle modeling approaches while maintaining analytical rigor
• Identify and implement AI/ML-driven tools and methods to accelerate modeling, scenario simulation, and analysis production
• Prepare and deliver presentations to C-level stakeholders (CMO, CFO, CDO, GMs), framing insights to support strategic decision-making
• Deliver regular and ad hoc analyses on marketing effectiveness for brands, countries, partners, and cross-functional marketing teams
• Act as a trusted advisor to brand and marketing teams, translating complex model outputs into clear narratives for non-technical stakeholders
• Partner with Media, Marketing Performance, and Data teams to ensure consistency and alignment of measurement approaches across the Group
• Manage and develop the team (Media Effectiveness Manager, data scientists/analysts), fostering technical excellence and strong business acumen
• Set priorities and ways of working that balance rigor, speed, and stakeholder responsiveness
• Foster cross-functional team and project-mode ways of working

Qualifications

• 15+ years of experience in marketing analytics, econometrics, or data science with significant hands-on experience in Marketing Mix Modeling
• Demonstrated track record of leading the internalization and scaling of MMM capabilities in another organization in a fast and agile manner
• Strong experience in marketing and media effectiveness with solid understanding of performance metrics
• Exceptional influencing and presentation skills with the ability to simplify complex quantitative insights into clear, decision-ready narratives for C-level stakeholders
• Proven experience managing and developing technical teams, with the ability to grow data scientist and analyst capabilities
• Familiarity with AI/ML tools and their application to accelerate analytical workflows
• Experience with cross-functional teamwork and project-mode ways of working
• Experience working in a global, complex environment (multi-brand, multi-country, ideally group dynamic)

Skills

Experience

15+ years in marketing analytics, econometrics, or data science with hands-on expertise in Marketing Mix Modeling; demonstrated experience scaling MMM capabilities within a complex, multi-brand organization; proven leadership of technical teams in a global environment

Education

Advanced degree (Master's) in mathematics, statistics, econometrics, data science, engineering, or related quantitative field preferred

Workplace

Culture

Kering fosters a dynamic, purpose-driven culture where creativity, entrepreneurship, and collaboration support the distinct identities of its luxury Houses. As an employer, the Group places strong emphasis on sustainability, diversity, and talent development, encouraging people to innovate responsibly while contributing to the future of modern luxury.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.