Kering Eyewear Trade Marketing Specialist
Join Kering Eyewear in Milan, Italy, as a Trade Marketing Specialist for the Travel Retail EMEA channel, contributing to innovative marketing projects and brand growth.
Overview
Kering Eyewear, a distinguished subsidiary of the global luxury conglomerate Kering, stands as a preeminent force in the luxury eyewear sector. Renowned for its innovative and high-quality designs, Kering Eyewear manages an impressive portfolio that includes iconic brands such as Gucci, Cartier, Saint Laurent, and Bottega Veneta, among others. The company is committed to sustainability and excellence, crafting eyewear that captivates a global audience while fostering an environment of creativity and growth.
Role & Responsibilities
- Support the development and launch of comprehensive marketing projects within the Travel Retail EMEA channel, ensuring alignment with marketing guidelines and commercial priorities.
- Negotiate and implement annual marketing and sales plans with Travel Retail EMEA clients, in collaboration with the Sales Manager, while monitoring performance against KPIs.
- Monitor and account for the BTL budget effectively.
- Visit key points of sale to assess assortment strategy effectiveness, analyze sell-out trends, conduct training sessions, and discuss improvement actions with clients.
- Support the execution of global and local sales campaigns and trade fairs.
- Prepare internal and external briefings, presentations, visibility reports, sell-out reports, and budget tracking.
- Oversee production and installation of promotional materials, coordinating with internal teams, external agencies, and clients.
- Contribute to the development of a multichannel strategy and identify new business opportunities within the channel.
- Create innovative Trade Marketing tools to enhance brand performance based on channel needs.
- Implement visual updates and POP materials at points of sale, adhering to brand guidelines.
- Collaborate with Demand Planning and Sales Channel Operations to ensure optimal service levels, stock availability, and order fulfillment timelines.
- Support the Sales team in monitoring order flow and ensuring consistency between activation plans and product availability.
Qualifications
- Master’s degree in Marketing, Management, Economics, or a related field.
- 2-3 years of experience in a similar role within a dynamic industry.
Skills
Experience
2-3 years of experience in a similar role within a dynamic and fast-moving industry.
Education
Master’s degree in Marketing, Management, Economics, or a related field.
Workplace
This position is based in Milan, Lombardy, Italy, within easy reach of Milan. Cerulean lists 541 open roles in Milan, including 11 posted recently. The broader Lombardy area accounts for 564 active listings on Cerulean, 11 of which are new. In Italy as a whole, Cerulean currently features 1.295 open positions, with 27 posted this week.
Benefits
The role offers a stimulating and fulfilling work environment with opportunities for growth and development within a global luxury group committed to talent development and internal mobility.
Culture
Kering Eyewear fosters a culture of creativity, innovation, and excellence. As part of the Kering group, the company is dedicated to nurturing leadership skills and helping employees reach their full potential in a dynamic and supportive environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.