Kering Eyewear Trade Marketing Manager
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Eyewear & Vision Care
- Posted
- May 6, 2026
About Kering Eyewear
Kering Eyewear is the dedicated eyewear house within the Kering luxury group, designing, manufacturing and distributing premium frames for a portfolio of maisons including Gucci, Cartier, Saint Laurent and others. As part of Kering, the business combines creative brand stewardship with international commercial operations and a growing emphasis on sustainability, innovation and responsible sourcing.
Kering Eyewear in Taipei City seeks a Trade Marketing Manager to lead BTL activations, budget tracking and local marketing execution.
Role & Responsibilities
- Develop and execute the local trade marketing plan in alignment with regional strategy, brand guidelines and commercial priorities, with a primary emphasis on below‑the‑line (BTL) retail activations.
- Plan, track and evaluate marketing investments and campaign ROI; monitor monthly marketing expenditure against approved budgets.
- Coordinate with the Training Manager to support curriculum and delivery of sales training covering brand heritage, collections and selling techniques.
- Liaise with regional team, HQ and local fashion house PR teams to coordinate PR sample flows and local press initiatives.
- Conduct regular market and competitor analysis to identify trends, threats and opportunities to inform local plans.
- Work closely with the local sales organization to align trade marketing initiatives with commercial targets and in‑store execution.
- Supervise and mentor the Trade Marketing Assistant, providing day‑to‑day operational guidance and workload prioritization.
Qualifications
- Bachelor’s degree in Marketing, Business Administration or a related discipline.
- Minimum five years’ experience in trade marketing, retail activation or brand marketing, ideally within fashion, luxury or eyewear.
- Proven experience in budget tracking, marketing performance analysis and ROI evaluation.
- Strong project management and cross‑functional coordination skills; proven ability to work with regional teams and HQ.
- Excellent verbal and written proficiency in Chinese and English.
- Analytical mindset, attention to detail and the ability to translate insight into commercial action.
Skills
Experience
At least 5+ years of progressive experience in trade marketing, retail activation or brand marketing, preferably with exposure to luxury fashion, eyewear or consumer goods and proven engagement with sales and retail teams.
Education
Bachelor’s degree in Marketing, Business Administration or related field.
Workplace
This position is based in Taipei, Taipei, Taiwan.
Culture
Kering Eyewear operates within a creative, brand‑centric environment that values design excellence, sustainability and responsible business. The employer emphasizes talent development and internal mobility, fostering an inclusive workplace that encourages collaboration across markets and disciplines.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Kering Eyewear, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Activation Manager», «Channel Marketing Manager», «In‑Store Marketing Manager», «Brand Trade Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.