Kering Eyewear Trade Marketing Manager, Smart Glasses
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Eyewear & Vision Care
- Posted
- Apr 30, 2026
About Kering Eyewear
Kering Eyewear is the specialised eyewear house within the Kering luxury group, designing, developing, manufacturing and distributing premium frames and smart eyewear for a portfolio of maisons and proprietary brands. The company combines creative savoir‑faire with technological innovation and a sustainability focus, partnering closely with fashion houses to deliver distinctive, high‑quality eyewear at a global scale.
Kering Eyewear — Milan: Trade Marketing Manager, Smart Glasses to lead global in‑store activations and trade marketing for luxury wearables.
Role & Responsibilities
- Orchestrate trade marketing execution across markets and channels for the Smart Glasses category, ensuring consistent, elevated in‑store and activation experiences.
- Own end‑to‑end project management from briefing through rollout, monitoring execution and optimising performance in real time.
- Drive and coordinate internal stakeholders and external partners to implement cross‑functional projects and retail activations.
- Capture market feedback, translate needs and insights into actionable improvements and refine activation approaches.
- Analyse performance data, consolidate results and present clear, data‑driven recommendations to stakeholders.
- Manage and optimise BTL budgets to ensure strategic allocation of resources and strong ROI.
Qualifications
- Master’s degree in Marketing, Management, Economics or a related discipline.
- More than 5 years’ experience in Trade Marketing within international environments (tech, consumer electronics, or fashion preferred).
- Demonstrable passion for innovation and technology, particularly wearables and AI‑driven ecosystems.
- Strong analytical mindset combined with a hands‑on, execution‑driven approach.
- Excellent communicator with the ability to influence cross‑functional stakeholders and senior leadership.
- Fluency in English; additional languages are advantageous.
Skills
Experience
A minimum of five years in trade marketing within international, multi‑channel organisations—ideally with experience launching or activating tech or wearable products and managing global retail rollouts and BTL activations.
Education
Master’s degree in Marketing, Management, Economics or related field.
Workplace
The role is situated in Milan, Lombardy, Italy.
Benefits
Talent development and internal mobility; opportunities for professional growth and learning.
Culture
Kering Eyewear operates at the intersection of luxury and innovation, valuing creativity, cross‑disciplinary collaboration and sustainability. The organisation emphasises talent development and internal mobility, offering a fast‑paced, entrepreneurial environment where employees can grow across international roles.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Kering Eyewear, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Trade Marketing Lead — Wearables», «Retail Activation Manager — Eyewear», «Channel Marketing Manager — Smart Devices», «In‑Store Activation Manager — Luxury Eyewear», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.