Kering Eyewear Trade Marketing Manager
Join Kering Eyewear in Paris as a Trade Marketing Manager. Shape brand strategies and drive market performance in a leading luxury group.
Overview
Kering Eyewear, a subsidiary of the prestigious international luxury group Kering, is a leader in the luxury eyewear market. The company designs, develops, manufactures, and distributes eyewear that embodies creativity, innovation, and quality. Its portfolio includes iconic brands such as Gucci, Cartier, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Valentino, Chloé, Alaïa, Montblanc, Dunhill, Puma, and its own brands LINDBERG, Maui Jim, and Zeal Optics. With a strong commitment to sustainability, Kering Eyewear supports its brands in redefining design and creating eyewear that captivates consumers globally.
Role & Responsibilities
- Develop and adapt brand strategies for assigned markets, considering positioning, storytelling, and visual identity.
- Manage and implement new projects for assigned brands.
- Oversee the launch and renewal of collections for assigned markets.
- Define assortments tailored to store types and segments (luxury/sport & lifestyle).
- Manage forecasts, supply, and product availability.
- Ensure global campaigns are adapted to local market sensibilities while maintaining brand image.
- Collaborate with internal teams and external providers for production and distribution of marketing materials.
- Establish local marketing plans, including visibility campaigns and brand events.
- Develop and optimize distribution networks according to market needs.
- Ensure point-of-sale visibility through displays, merchandising, and staff training.
- Collaborate with Key Accounts on specific operations.
- Analyze KPIs, including sales and ROI of trade marketing activities.
- Conduct competitive analysis, market benchmarking, and trend studies.
- Develop and manage marketing budgets, ensuring profitability and investment arbitration.
- Collaborate with local and global teams (Trade Marketing, Marketing, Sales, Design, Supply Chain, Training).
- Provide regular reporting to management and communicate key projects to the sales force.
Qualifications
- University degree in Business/Marketing
- Over 5 years of experience in Trade Marketing and Brand Management
- Field sales experience is a significant advantage
Skills
Experience
Over 5 years of experience in Trade Marketing and Brand Management, with field sales experience being a significant advantage.
Education
University degree in Business/Marketing
Workplace
The role is situated in Paris, Île-de-France, France. There are currently 3.321 open positions in Paris on Cerulean, with 73 added recently. Within Île-de-France, Cerulean currently features 3.735 open roles, including 104 recent additions. Across France, Cerulean lists 4.293 open roles — 140 of them newly added.
Benefits
Kering Eyewear provides a stimulating and rewarding work environment with opportunities for professional growth and development. The company is committed to fostering internal mobility and nurturing leadership skills.
Culture
Kering Eyewear offers a dynamic and enriching work environment where talent development is a managerial principle. The company promotes internal mobility and a shared vision that encourages leadership skills, helping each employee reach their full potential in a stimulating and fulfilling workplace.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.