Kering Eyewear Trade Marketing Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Merchandising, Buying & Planning
- Industry
- Eyewear & Vision Care
- Posted
- Jun 26, 2026
About Kering Eyewear
Kering Eyewear is the specialist eyewear division of Kering, created to bring design excellence, brand stewardship, and commercial agility to some of the world’s most desirable luxury houses. As an employer, the company offers a dynamic, international environment where craftsmanship, innovation, and a deep respect for brand identity converge. Its teams collaborate across design, product development, supply chain, marketing, and sales, supporting iconic maisons with precision and creativity. Kering Eyewear values entrepreneurial spirit, diversity, and responsible business practices, providing employees with the opportunity to shape a fast-growing luxury category within a global group committed to sustainability and long-term excellence.
Kering Eyewear seeks a Trade Marketing Manager in Miami to drive LATAM trade marketing strategy and retail execution across luxury eyewear brands.
Role & Responsibilities
- Develop and implement regional and localized trade marketing plans aligned with global brand objectives and guidelines
- Lead the planning and execution of below-the-line (BTL) marketing activities
- Design tailored marketing initiatives, promotions, retail incentives, and merchandising programs
- Manage relationships with assigned accounts, distributors, and key stakeholders
- Conduct regular market visits and identify growth opportunities within assigned territories
- Monitor competitive activity and emerging market trends
- Manage projects from concept through execution, coordinating with agencies, suppliers, and external partners
- Coordinate point-of-sale materials (POSM) delivery with Customer Service and Logistics teams
- Manage POP material shipping and retail execution across accounts
- Manage demand planning and forecasting of POP materials for all brands and assigned accounts
- Support budget management and ROI tracking for assigned areas and customers
- Process invoices and payments through SAP systems
- Prepare monthly reports, maintain performance trackers, and deliver analytical insights
- Develop and deliver training materials and workshops to internal and external stakeholders
- Partner with headquarters teams to adapt global initiatives to local market requirements
Qualifications
- Minimum 5 years of professional experience in trade marketing, sales support, or related field
- Demonstrated experience managing projects from planning through execution within multinational luxury, fashion, beauty, cosmetics, eyewear, or premium consumer goods
- Fluency in English, Spanish, and Portuguese
- Proficiency in Microsoft Office suite; SAP experience preferred
- Strong project management and organizational capabilities
- Entrepreneurial mindset with proactive problem-solving orientation
- Results-driven commercial acumen
- Excellent communication and stakeholder management skills
- Ability to manage multiple priorities effectively in a fast-paced environment
- Strong interpersonal and relationship-building skills
Skills
Experience
Minimum 5 years of professional experience in trade marketing, sales support, or a closely related function, preferably within multinational luxury goods, fashion, beauty, cosmetics, eyewear, or premium consumer goods sectors. Proven track record of managing complex projects from conception through successful retail execution, with demonstrated ability to balance global brand requirements with localized market dynamics.
Education
Bachelor's degree in Business, Marketing, International Business, or a related discipline; or equivalent professional experience demonstrating marketing acumen and strategic thinking.
Workplace
The role is situated in Miami, Florida, USA.
Culture
Kering Eyewear offers a dynamic, international workplace where entrepreneurial spirit, design excellence, and a deep understanding of luxury come together. As part of the Kering Group, it fosters collaboration, innovation, and responsible growth, empowering teams to shape distinctive eyewear experiences for some of the world’s most prestigious brands.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Kering Eyewear, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Trade Marketing Specialist», «Trade Marketing Coordinator», «Sales Support Manager», «Account Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.