Kering Eyewear Trade Marketing Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Wholesale, Commercial & B2B Sales
- Industry
- Eyewear & Vision Care
- Posted
- Jul 22, 2026
About Kering Eyewear
Kering Eyewear is the specialist eyewear division of Kering, created to bring design excellence, brand stewardship, and commercial agility to some of the world’s most desirable luxury houses. As an employer, the company offers a dynamic, international environment where craftsmanship, innovation, and a deep respect for brand identity converge. Its teams collaborate across design, product development, supply chain, marketing, and sales, supporting iconic maisons with precision and creativity. Kering Eyewear values entrepreneurial spirit, diversity, and responsible business practices, providing employees with the opportunity to shape a fast-growing luxury category within a global group committed to sustainability and long-term excellence.
Kering Eyewear seeks Trade Marketing Manager in Barcelona to lead trade strategy for Spanish and Portuguese markets, driving POS excellence and team development.
Role & Responsibilities
- Drive and develop Trade Marketing team including Optical Trainers and In-Store Specialists, fostering a culture of trust, empowerment, accountability and continuous development
- Define and implement Trade Marketing strategy and plans aligned with Brand and Company guidelines across Iberia, ensuring excellence in POS visibility, cross-selling, share of space, and staff training
- Lead regional training strategy, coordinating directly with local optical trainer and collaborating with global training team
- Design and execute tailor-made visibility solutions and customer activations for key accounts and independent opticians
- Lead sales event strategy definition and execution, ensuring business objectives achievement within assigned budget
- Act as strategic partner to Sales, aligning trade initiatives with commercial priorities and promoting customer-centric mindset
- Create customized Trade plans for specific customers and collect consolidated needs from local teams to maximize showroom and campaign effectiveness
- Monitor KPIs, budget performance, and ROI; analyze market trends and competitor activity to provide actionable recommendations for optimization
- Lead category management and assortment strategy across the perimeter, defining optimal product mix by channel and customer
- Collect and consolidate product feedback from markets to support continuous improvement and product strategy decisions
Qualifications
- 8+ years of proven experience in Trade Marketing, Category Management, or Sales within international and matrix organizations
- Proven track record in leading and developing teams with strong focus on leadership, coaching, and building culture of trust and accountability
- Demonstrated experience in managing cross-functional projects and collaborating with Sales, Marketing, and HQ functions
- Experience in budget management and delivering results aligned with business objectives and ROI targets
- Experience in category management and assortment optimization across different markets and channels
- Deep understanding of in-store execution excellence including visibility, merchandising, and customer experience
- Excellent communication and stakeholder management skills with ability to influence across organizational levels
Skills
Experience
8+ years in Trade Marketing, Category Management, or Sales within international and matrix organizations, preferably in FMCG, luxury, beauty, or consumer goods industries. Strong experience in leading and developing teams, managing cross-functional projects, and delivering results in line with business objectives. Proven track record in budget management, category management optimization across multiple markets and channels, and deep understanding of in-store execution excellence.
Education
Not specified
Workplace
The successful candidate will be located in Barcelona, Catalonia, Spain.
Culture
Kering Eyewear offers a dynamic, international workplace where entrepreneurial spirit, design excellence, and a deep understanding of luxury come together. As part of the Kering Group, it fosters collaboration, innovation, and responsible growth, empowering teams to shape distinctive eyewear experiences for some of the world’s most prestigious brands.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Kering Eyewear, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Trade Marketing Director», «Category Manager - Trade», «Regional Trade Marketing Lead», «Sales Support Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.