Kering Eyewear Trade Marketing Intern
- Employment
- Internship
- Seniority
- Intern
- Department
- Merchandising, Buying & Planning
- Industry
- Eyewear & Vision Care
- Posted
- Jun 8, 2026
About Kering Eyewear
Kering Eyewear is the specialist eyewear division of Kering, created to bring design excellence, brand stewardship, and commercial agility to some of the world’s most desirable luxury houses. As an employer, the company offers a dynamic, international environment where craftsmanship, innovation, and a deep respect for brand identity converge. Its teams collaborate across design, product development, supply chain, marketing, and sales, supporting iconic maisons with precision and creativity. Kering Eyewear values entrepreneurial spirit, diversity, and responsible business practices, providing employees with the opportunity to shape a fast-growing luxury category within a global group committed to sustainability and long-term excellence.
Kering Eyewear Trade Marketing Intern in Shanghai—support POP planning, project tracking, and brand reporting.
Role & Responsibilities
- Manage trade marketing tools tracker, including POP/GWP/incentive demand planning, project tracking, vendor pool administration, and approved doors inventory
- Follow up on visual merchandising projects, CRM events, trunk shows, 360° activations, and pop-up store initiatives
- Produce monthly visibility reports, trade marketing calendars, and weekly POP order reports
- Translate VM guidelines, go-to-market materials, brand guidelines, and special project documentation
- Support the development of new POP materials, GWP offerings, and packaging initiatives
Qualifications
- Fluent English communication skills
- Proficiency in Microsoft Office (Excel, PowerPoint, Word)
- Strong organizational and time management capabilities
- Attention to detail and accuracy in data management
- Ability to work collaboratively within a cross-functional team
Skills
Experience
Prior internship experience in fashion, cosmetics, or luxury retail is advantageous but not mandatory.
Workplace
The role is situated in Shanghai, Shanghai, China.
Culture
Kering Eyewear offers a dynamic, international workplace where entrepreneurial spirit, design excellence, and a deep understanding of luxury come together. As part of the Kering Group, it fosters collaboration, innovation, and responsible growth, empowering teams to shape distinctive eyewear experiences for some of the world’s most prestigious brands.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Kering Eyewear, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Support Intern», «Trade Marketing Assistant», «Brand Marketing Intern», «Eyewear Marketing Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.