Kering Eyewear Trade Marketing Executive
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Merchandising, Buying & Planning
- Industry
- Eyewear & Vision Care
- Posted
- Sep 17, 2026
About Kering Eyewear
Kering Eyewear is the specialist eyewear division of Kering, created to bring design excellence, brand stewardship, and commercial agility to some of the world’s most desirable luxury houses. As an employer, the company offers a dynamic, international environment where craftsmanship, innovation, and a deep respect for brand identity converge. Its teams collaborate across design, product development, supply chain, marketing, and sales, supporting iconic maisons with precision and creativity. Kering Eyewear values entrepreneurial spirit, diversity, and responsible business practices, providing employees with the opportunity to shape a fast-growing luxury category within a global group committed to sustainability and long-term excellence.
Kering Eyewear seeks Trade Marketing Executive in Tokyo, Japan to execute localized marketing initiatives and drive brand visibility across retail channels.
Role & Responsibilities
- Support planning, execution, and coordination of BTL (Below-the-Line) marketing activities in collaboration with Trade Marketing Manager, VMD team, and cross-functional departments
- Develop and implement channel-specific and brand-specific marketing initiatives, promotions, and events tailored to the Japanese market
- Establish, execute, monitor, and follow up on effective marketing action plans aligned with brand strategy and approved budgets
- Conduct regular market visits to identify business opportunities and growth potential
- Track and evaluate marketing activities, measure effectiveness and ROI, and monitor competitive activity and market trends
- Manage distribution and retail execution of POP materials; manage demand planning and forecasting of POP materials for all brands and assigned customers
- Support budget management and ROI analysis
- Collaborate with Trade Marketing Manager, local marketing team, APAC marketing team, and other cross-functional teams on all marketing activities
- Coordinate with suppliers and external partners to ensure successful project execution
- Support Sales team in securing in-store visibility and space share while maintaining premium brand presentation standards
- Assist Sales team in preparing and supporting customer meetings and buying days
- Work with Training team to support brand training initiatives and communicate brand vision and strategy to internal and external stakeholders
- Perform ad hoc projects and assignments as required by management and business needs
Qualifications
- Minimum 5 years of experience in Trade Marketing, Sales Support, or a related field
- Business-level English proficiency
- Advanced proficiency in Microsoft Office applications
- Strong project management skills
- Strong cross-functional collaboration skills
- Entrepreneurial mindset with proactive problem-solving approach
- Strong commercial awareness and analytical mindset
- Excellent communication and stakeholder management skills
- Ability to manage multiple priorities in a fast-paced environment
- Strong interpersonal and relationship-building skills
- Excellent project execution skills
Skills
Experience
Minimum 5 years of professional experience in Trade Marketing, Sales Support, or a directly related field, preferably within the luxury, fashion, beauty, cosmetics, eyewear, or premium consumer goods industries. Demonstrated experience managing projects from planning through execution within a multinational organization is preferred.
Education
Not specified; bachelor's degree in Marketing, Business, or a related discipline is typically expected for this specialist-level role, though not explicitly stated in the source material.
Workplace
The role is situated in Tokyo, Tokyo, Japan.
Culture
Kering Eyewear offers a dynamic, international workplace where entrepreneurial spirit, design excellence, and a deep understanding of luxury come together. As part of the Kering Group, it fosters collaboration, innovation, and responsible growth, empowering teams to shape distinctive eyewear experiences for some of the world’s most prestigious brands.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Kering Eyewear, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Trade Marketing Specialist», «Marketing Coordinator - Trade», «Brand Marketing Executive», «Retail Marketing Support Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.