Kering Eyewear Trade Marketing Executive

About Kering Eyewear

Kering Eyewear is the specialist eyewear division of Kering, created to bring design excellence, brand stewardship, and commercial agility to some of the world’s most desirable luxury houses. As an employer, the company offers a dynamic, international environment where craftsmanship, innovation, and a deep respect for brand identity converge. Its teams collaborate across design, product development, supply chain, marketing, and sales, supporting iconic maisons with precision and creativity. Kering Eyewear values entrepreneurial spirit, diversity, and responsible business practices, providing employees with the opportunity to shape a fast-growing luxury category within a global group committed to sustainability and long-term excellence.

Role & Responsibilities

• Execute annual trade marketing calendar across key accounts and independent opticians
• Ensure timely rollout of BTL campaigns, promotions, and product launches in the North & East region
• Implement visual merchandising guidelines across retail locations and ensure brand compliance
• Manage window displays, in-store branding, permanent fixture installation, and point-of-purchase installations
• Conduct regular store audits and provide actionable insights to retail partners and sales teams
• Plan and execute in-store activations, product launches, and customer events
• Support roadshows and trunk shows across the assigned region
• Coordinate with PR and internal teams for integrated brand activations
• Liaise with vendors for production, fabrication, and installation of visual merchandising elements
• Ensure cost efficiency, timelines, and quality control across all vendor deliverables
• Track and manage trade marketing budgets for the region to optimize spend allocation and maximize ROI
• Process invoices and maintain documentation for compliance and audit purposes
• Track performance of trade marketing initiatives and maintain regular reporting cadence
• Monitor sell-out data, productivity per door, and campaign effectiveness metrics
• Share periodic performance reports with internal stakeholders and departments

Qualifications

• 2–4 years of experience in Trade Marketing or Retail Marketing, preferably in luxury or premium segments
• Strong understanding of retail operations and visual merchandising principles
• Demonstrated experience managing multi-city execution and vendor coordination
• Proficiency in analytical and project management methodologies
• Willingness to travel extensively across North & East India
• Excellence in execution with meticulous attention to detail
• Strong stakeholder management and relationship-building capabilities
• Budget planning, forecasting, and cost control expertise
• Creative mindset with demonstrated appreciation for luxury aesthetics and brand positioning

Skills

Experience

2–4 years of experience in Trade Marketing or Retail Marketing, with preference for luxury or premium sector background. Proven track record of managing multi-city retail initiatives, visual merchandising campaigns, and vendor coordination in competitive retail environments.

Education

Bachelor's degree in Marketing, Business Administration, or related field preferred.

Workplace

Culture

Kering Eyewear offers a dynamic, international workplace where entrepreneurial spirit, design excellence, and a deep understanding of luxury come together. As part of the Kering Group, it fosters collaboration, innovation, and responsible growth, empowering teams to shape distinctive eyewear experiences for some of the world’s most prestigious brands.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.