Kering Eyewear Senior Trade Marketing Specialist

About Kering Eyewear

Kering Eyewear is the luxury group's dedicated eyewear house, designing, developing and distributing premium frames for an array of maisons and proprietary brands. As part of the Kering group, the company combines creative design, industrial know-how and a commitment to sustainability to serve global luxury and lifestyle brands across multi-channel networks.

Role & Responsibilities

• Support the line manager in developing and executing regional marketing plans to enhance in-store visibility and sell-out across channels and the brand portfolio, ensuring alignment with business priorities.
• Translate global strategies for local markets, collecting feedback from in-market teams and coordinating requests with relevant stakeholders to support market growth while preserving brand consistency.
• Contribute to the creation and coordination of go-to-market toolkits for new product launches and campaigns, aligning Brand Management, Communication, Trade Marketing and Training functions.
• Oversee end-to-end trade marketing operations including demand planning, local production coordination and distribution tracking to ensure timely execution.
• Maintain and monitor planning documents, calendars and status reports for key regional marketing initiatives.
• Support coordination and prioritization of integrated ATL activities (media, social, influencer, PR) in collaboration with Brand Communication teams and track campaign rollouts across markets.
• Support governance and allocation of regional BTL marketing budgets by monitoring monthly spend versus budget alongside Marketing Controlling teams.
• Assist in forecasting and financial planning processes (BDG, FC1, FC2), consolidating data across markets/channels and preparing materials for business reviews.
• Track KPIs and contribute to performance analysis by developing internal reporting dashboards to evaluate marketing effectiveness and ROI.
• Prepare materials and presentations for regional marketing reviews and management meetings, and identify workflow efficiencies to streamline trade marketing operations.

Qualifications

• Eligibility under Italian Law 68/99 (categorie protette) — role reserved for protected categories.
• Master’s degree in Marketing, Management, Economics or a related discipline.
• 3–4 years’ experience in a similar trade marketing or channel-marketing role, preferably in international, multi-channel and fast-paced environments.
• Fluency in English and Italian (mandatory).
• Advanced proficiency in Excel and PowerPoint.
• Strong organisational and analytical capabilities with a proven ability to manage competing priorities.
• Proactive, flexible and collaborative attitude with effective stakeholder-management and cross-functional communication skills.

Skills

Experience

3–4 years in trade marketing, channel marketing or a closely related commercial role within international, multi-channel or fast-moving luxury goods environments.

Education

Master’s degree in Marketing, Management, Economics or related field.

Workplace

Culture

Kering Eyewear fosters a creative, collaborative workplace rooted in design excellence and sustainability, reflecting the broader Kering group's values. The organisation emphasises talent development, internal mobility and cross-disciplinary collaboration to support professional growth within a global luxury context.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.