- Location
- Bridgewater New Jersey USA
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Wholesale, Commercial & B2B Sales
- Industry
- Eyewear & Vision Care
- Posted
- Oct 19, 2026
About Kering Eyewear
Kering Eyewear is the specialist eyewear division of Kering, created to bring design excellence, brand stewardship, and commercial agility to some of the world’s most desirable luxury houses. As an employer, the company offers a dynamic, international environment where craftsmanship, innovation, and a deep respect for brand identity converge. Its teams collaborate across design, product development, supply chain, marketing, and sales, supporting iconic maisons with precision and creativity. Kering Eyewear values entrepreneurial spirit, diversity, and responsible business practices, providing employees with the opportunity to shape a fast-growing luxury category within a global group committed to sustainability and long-term excellence.
Kering Eyewear seeks a Senior Trade Marketing Specialist for its KA Channel Marketing team, focused on the West region. The role co-develops and executes regional trade marketing programs across North America, overseeing campaign delivery, point-of-sale materials, budgets, ROI and competitor analysis. The advertised annual pay range is $70,000–$80,000, including an annual discretionary bonus; pay may vary based on individual factors.
Role & Responsibilities
- Co-develop regional and localized marketing plans with the regional Trade Marketing team, based on channel needs and aligned with global marketing objectives and brand guidelines, with a primary focus on below-the-line activities.
- Serve as a key contact for the sales team and customers, partnering to secure opportunities.
- Partner with the visual merchandising agency to deliver brand training.
- Lead project management for marketing activities, coordinating agencies, customers and internal stakeholders, including sales, logistics, customer service and finance.
- Coordinate with sales, customer service and logistics teams to align point-of-purchase and product delivery with marketing projects.
- Source and collaborate with local vendors on point-of-sale materials production and installation.
- Manage point-of-sale materials ordering, delivery and inventory.
- Monitor return on investment for implemented marketing activities.
- Coordinate seasonal window projects with the agency.
- Assist with regional and local budget management to ensure spending aligns with marketing objectives.
- Support buying days and events as needed.
- Conduct regular competitor market analysis.
Qualifications
- Bachelor’s degree in marketing, communications or a related field.
- 5+ years of solid trade marketing experience, preferably in the eyewear, cosmetics or fashion industry.
- Based in the West Region.
- Dedicated self-starter with strong attention to detail and follow-up.
- Excellent verbal and written communication skills.
- Strong organizational skills and ability to manage multiple deadlines.
- Ability to work in a fast-paced environment and meet tight deadlines.
- Attention to detail, accuracy and consistency.
- Advanced Excel and PowerPoint skills and knowledge of SAP.
- Ability to build effective relationships with a broad range of internal and external stakeholders.
- Strong presentation and problem-solving skills.
Skills
Experience
5+ years of solid trade marketing experience, preferably in the eyewear, cosmetics or fashion industry.
Education
Bachelor’s degree in marketing, communications or a related field.
Workplace
The successful candidate will be located in Bridgewater, New Jersey, USA.
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Benefits
Health insurance coverage; Flexible Spending Accounts; employee wellness program; short- and long-term disability; life and disability insurance; 401(k) retirement savings plan with company match; paid paternity and maternity leave; paid holidays; paid sick time and vacation; paid bereavement; Employee Assistance Program; product discounts. Benefits are subject to eligibility requirements.
Culture
Kering Eyewear offers a dynamic, international workplace where entrepreneurial spirit, design excellence, and a deep understanding of luxury come together. As part of the Kering Group, it fosters collaboration, innovation, and responsible growth, empowering teams to shape distinctive eyewear experiences for some of the world’s most prestigious brands.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Kering Eyewear, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Channel Marketing Specialist», «Senior Retail Marketing Specialist», «Senior Trade Marketing Coordinator», «Senior Marketing Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.