Kering Eyewear Senior E‑commerce Specialist
- Seniority
- Senior
- Posted
- Mar 11, 2026
About Kering Eyewear
Kering Eyewear is the specialist eyewear division within the Kering Group, developing and distributing high‑end frames and sunglasses for leading luxury and sport brands. As part of the Kering luxury portfolio, the entity combines design-driven creativity with international retail and digital expertise, and places emphasis on talent development, internal mobility and responsible business practices.
Kering Eyewear in Shanghai seeks a Senior E‑commerce Specialist to lead Tmall sales, campaigns, merchandising and paid media.
Role & Responsibilities
- Define and execute sales plans for online channels (Tmall), including sales breakdowns, promotion calendars and paid media strategy to meet revenue targets.
- Produce and analyse e‑commerce reporting (sales, merchandising, campaign, consumer and market insights) and propose actionable plans to improve KPIs.
- Lead end‑to‑end campaign management on Tmall: sales planning, execution, resourcing and post‑campaign review.
- Design and implement merchandising strategies aligned with the marketing calendar; set SKU‑level targets, monitor performance and adjust activation plans.
- Supervise inventory dynamics and forecast stock requirements; follow up on orders and fulfilment to ensure availability and sell‑through.
- Own paid media operations: planning, tracking, optimisation and performance review to maximise ROI.
- Manage relationships with platform partners (Tmall), third‑party operators (TP) and external partners (KOLs, agencies) to secure platform resources, traffic and flawless implementation of the business plan.
Qualifications
- Minimum bachelor’s degree; higher education preferred.
- At least 3 years’ hands‑on experience operating a Tmall store; experience in the eyewear or luxury sector is an advantage.
- Proven familiarity with TP operation models and Tmall regulations and tools.
- Advanced Excel and PowerPoint capabilities for analysis and reporting.
- Strong commercial acumen, analytical rigour and data‑driven decision‑making.
- Organised, self‑motivated and able to perform under pressure.
- Fluent English (spoken and written).
Skills
Experience
Minimum three years of direct Tmall store operation experience; prior experience within eyewear, luxury goods or multi‑brand e‑commerce environments is advantageous.
Education
Bachelor’s degree or above.
Workplace
This position is based in Shanghai, Shanghai, China.
Culture
Kering Eyewear operates within the creative and sustainability‑oriented culture of the Kering Group, combining artisanal heritage with modern retail and digital innovation. The organisation values talent development, internal mobility and diversity, offering a collaborative environment where employees are encouraged to grow and take ownership.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Kering Eyewear, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior E‑commerce Executive», «Senior Digital Commerce Specialist», «Senior Online Merchandising Specialist», «E‑commerce Lead (Senior)», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.