Kering Eyewear Product Marketing Intern
- Employment
- Internship
- Seniority
- Intern
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Eyewear & Vision Care
- Posted
- Aug 5, 2026
About Kering Eyewear
Kering Eyewear is the specialist eyewear division of Kering, created to bring design excellence, brand stewardship, and commercial agility to some of the world’s most desirable luxury houses. As an employer, the company offers a dynamic, international environment where craftsmanship, innovation, and a deep respect for brand identity converge. Its teams collaborate across design, product development, supply chain, marketing, and sales, supporting iconic maisons with precision and creativity. Kering Eyewear values entrepreneurial spirit, diversity, and responsible business practices, providing employees with the opportunity to shape a fast-growing luxury category within a global group committed to sustainability and long-term excellence.
Kering Eyewear seeks Product Marketing Intern in Shanghai to support brand development and market strategy in luxury eyewear.
Role & Responsibilities
- Assist the product marketing team in crafting new product narratives and brand positioning strategies
- Collect and analyze sell-in and sell-out data to monitor top-performing models and identify emerging bestsellers
- Coordinate with cross-functional teams and external partners on PR sample management and dissemination
- Support content creation for private domain PR initiatives, official Weibo copywriting, and B2B/B2C collateral upgrades
- Monitor fashion and eyewear market trends while conducting ongoing competitive analysis of new product launches
- Support the training team with documentation organization, supplier liaison, and online platform management
Qualifications
- Bachelor's degree
- Proficiency in English and advanced computer skills
- Experience in cosmetics, consumer goods, or fashion industry preferred
- Eyewear industry background is advantageous
Skills
Experience
["Experience in cosmetics, consumer goods, or fashion industry preferred"]
Education
["Bachelor's degree"]
Workplace
The successful candidate will be located in Shanghai, Shanghai, China.
Culture
Kering Eyewear offers a dynamic, international workplace where entrepreneurial spirit, design excellence, and a deep understanding of luxury come together. As part of the Kering Group, it fosters collaboration, innovation, and responsible growth, empowering teams to shape distinctive eyewear experiences for some of the world’s most prestigious brands.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Kering Eyewear, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Product Marketing Trainee», «Marketing Support Intern», «Eyewear Marketing Assistant», «Product Development Intern», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.