Kering Eyewear Product Marketing Intern
- Employment
- Internship
- Seniority
- Intern
- Posted
- Mar 25, 2026
About Kering Eyewear
Kering Eyewear is the dedicated eyewear house within the Kering luxury group, designing, developing, manufacturing and marketing premium frames and sunglasses for both luxury and sport & lifestyle brands. As part of Kering, the business combines creative excellence with global distribution capabilities and a commitment to sustainable innovation.
Kering Eyewear in Shanghai seeks a Product Marketing Intern to support product storytelling, data analysis and PR activities for a 3+ month internship.
Role & Responsibilities
- Support the product marketing team in crafting new product stories and positioning for launches.
- Collect, consolidate and analyse sell-in and sell-out data to monitor top-model performance and identify potential bestsellers.
- Coordinate PR sample logistics and manage PR seeding lists in collaboration with cross‑functional teams and external partners (KOL/KOC).
- Support content creation and copywriting for PR private-domain activity and official Weibo; contribute to B2B and B2C leaflet and brochure upgrades.
- Conduct trend watching and competitor monitoring to inform product planning and marketing activities.
- Assist training team with organization of training materials, supplier liaison and online platform administration.
Qualifications
- Bachelor’s degree or equivalent.
- Good command of English (written and spoken) and strong general computer literacy.
- Availability to work at least five days per week for a minimum period of three months.
- Prior exposure to cosmetics, consumer goods or fashion brands; eyewear category experience is a plus.
Skills
Experience
Early-career candidates with prior internships or working experience in cosmetics, consumer goods or fashion are preferred; direct eyewear experience is advantageous but not required.
Education
Bachelor's degree.
Workplace
The successful candidate will be located in Shanghai, Shanghai, China.
Culture
Kering Eyewear operates at the intersection of creativity and commerce within the Kering group and emphasises innovation, sustainability and design excellence. The organisation promotes talent development and internal mobility, offering a collaborative environment for early-career professionals to learn across product, marketing and retail disciplines.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Kering Eyewear, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Product Marketing Assistant (Intern)», «Brand & Product Marketing Intern», «Marketing Intern — Product», «Eyewear Product Intern», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.