Kering Eyewear Marketing & Communication Intern
- Employment
- Internship
- Seniority
- Intern
- Department
- Merchandising, Buying & Planning
- Industry
- Eyewear & Vision Care
- Posted
- Jun 23, 2026
About Kering Eyewear
Kering Eyewear is the specialist eyewear division of Kering, created to bring design excellence, brand stewardship, and commercial agility to some of the world’s most desirable luxury houses. As an employer, the company offers a dynamic, international environment where craftsmanship, innovation, and a deep respect for brand identity converge. Its teams collaborate across design, product development, supply chain, marketing, and sales, supporting iconic maisons with precision and creativity. Kering Eyewear values entrepreneurial spirit, diversity, and responsible business practices, providing employees with the opportunity to shape a fast-growing luxury category within a global group committed to sustainability and long-term excellence.
Kering Eyewear seeks a Marketing & Communication Intern in Shanghai to support product marketing, PR, content creation, and market research for luxury eyewear brands.
Role & Responsibilities
- Assist product marketing team in developing narratives and positioning for new eyewear collections
- Collect and analyze sell-in and sell-out data to monitor performance of key models and identify emerging bestsellers
- Liaise with internal and external stakeholders on PR sampling, previous campaign materials, and influencer/content creator seeding activities
- Support PR copywriting for private domain platforms and official Weibo, including To B and To C marketing collateral upgrades
- Monitor fashion and eyewear market trends while conducting competitive analysis on new product launches
- Provide operational support to training team including document organization, supplier liaison, and online platform administration
Qualifications
- Currently enrolled in or recent graduate of a relevant degree programme (marketing, communications, business, or equivalent)
- Fluency in English and Mandarin Chinese (written and spoken)
- Familiarity with luxury or high-end consumer goods preferred
- Understanding of eyewear or fashion market trends a plus
Skills
Experience
No prior professional experience required; recent graduates and current students are encouraged to apply. Prior experience in marketing, communications, or retail environments is advantageous but not mandatory.
Education
Currently pursuing or recently completed a bachelor's degree in marketing, communications, business administration, fashion management, or a related discipline.
Workplace
The role is situated in Shanghai, Shanghai, China.
Culture
Kering Eyewear offers a dynamic, international workplace where entrepreneurial spirit, design excellence, and a deep understanding of luxury come together. As part of the Kering Group, it fosters collaboration, innovation, and responsible growth, empowering teams to shape distinctive eyewear experiences for some of the world’s most prestigious brands.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Kering Eyewear, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Product Marketing Assistant», «Communications Support Coordinator», «Marketing Operations Intern», «Brand Communications Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.