Kering Eyewear Digital Marketing Intern
- Employment
- Internship
- Seniority
- Intern
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Eyewear & Vision Care
- Posted
- Jun 8, 2026
About Kering Eyewear
Kering Eyewear is the specialist eyewear division of Kering, created to bring design excellence, brand stewardship, and commercial agility to some of the world’s most desirable luxury houses. As an employer, the company offers a dynamic, international environment where craftsmanship, innovation, and a deep respect for brand identity converge. Its teams collaborate across design, product development, supply chain, marketing, and sales, supporting iconic maisons with precision and creativity. Kering Eyewear values entrepreneurial spirit, diversity, and responsible business practices, providing employees with the opportunity to shape a fast-growing luxury category within a global group committed to sustainability and long-term excellence.
Digital Marketing Intern at Kering Eyewear, Shanghai. Support PR, social media, and e-commerce for luxury eyewear brands.
Role & Responsibilities
- Manage PR, digital, and e-commerce assets including filing, quality control of locally-produced outputs
- Support owned media platforms by developing and orchestrating content calendars across seasonal themes and promotional windows
- Assist in seasonal product launches, including new product pages and thematic landing pages on Taobao, with coordination on in-store display control
- Analyze market competitors and contribute to 360-degree campaign strategy development for new brand launches
- Execute influencer seeding and gift-with-purchase (GWP) tracking and management activities
- Produce monthly and project-based reports covering PR exposure, digital social media performance, and campaign KOL activity
Qualifications
- Commitment to 4+ onsite working days per week; consecutive 6-month tenure highly preferred
- Fluent written and oral English proficiency
- Strong aesthetic design sensibility and creative thinking capability
- Excellent communication and project management skills with entrepreneurial and results-driven mindset
- Advanced proficiency in PowerPoint and Excel; video editing experience a plus
- Prior internship experience in beauty or FMCG industry highly preferred
Skills
Experience
Internship experience in the beauty or FMCG sector is strongly preferred. Candidates should demonstrate experience managing digital content, social media platforms, or e-commerce initiatives.
Education
University-level studies or equivalent professional training; specific discipline not mandated.
Workplace
The successful candidate will be located in Shanghai, Shanghai, China.
Culture
Kering Eyewear offers a dynamic, international workplace where entrepreneurial spirit, design excellence, and a deep understanding of luxury come together. As part of the Kering Group, it fosters collaboration, innovation, and responsible growth, empowering teams to shape distinctive eyewear experiences for some of the world’s most prestigious brands.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Kering Eyewear, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «E-Commerce Marketing Intern», «Social Media Marketing Intern», «Digital Content Intern», «Marketing Assistant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.