Kering Eyewear Digital Marketing Executive
- Location
- SeoulSeoulSouth Korea
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Eyewear & Vision Care
- Posted
- May 19, 2026
About Kering Eyewear
Kering Eyewear is the eyewear division of the Kering luxury group, specialising in the design, development, manufacture and distribution of high‑end frames and sunglasses across luxury and sport & lifestyle segments. Operating within Kering’s global network, the brand combines creative partnerships with industrial expertise to drive innovation and premium commercial performance in international markets.
Kering Eyewear seeks a Digital Marketing Executive in Seoul to lead digital strategy, e‑commerce and localization for the Korean market.
Role & Responsibilities
- Define and lead local digital strategies to generate new business opportunities and support sell‑in and sell‑out objectives across Korea.
- Localize and manage the Korean version of the brand/company homepage in collaboration with APAC and HQ teams.
- Develop and operate branded shop‑in‑shop experiences on major client digital platforms to increase visibility and online sell‑out.
- Partner with local optical retail digital platforms to extend brand presence and drive e‑commerce conversion.
- Plan, execute and oversee all digital marketing activations for client platforms, including content, campaigns and channel delivery.
- Monitor, research and translate consumer behaviour and market trends into actionable digital initiatives.
- Prepare regular performance reports and dashboards measuring KPIs and ROIs for digital campaigns.
- Identify and trial new digital channels and platforms to broaden the company’s online footprint.
- Continuously monitor competitors and the eyewear industry digital landscape to inform strategy.
Qualifications
- Minimum 3+ years of hands‑on experience in digital marketing, preferably within fashion, beauty or luxury sectors.
- Proven experience managing social media, corporate homepage localization, digital content and e‑commerce platforms.
- Fluency in Korean and English (written and spoken) required.
- Strong knowledge of the Korean luxury market and experience liaising with regional/HQ teams.
- Excellent organisational, project management and problem‑solving skills with meticulous attention to detail.
- Self‑motivated, proactive and adaptable to a fast‑paced, start‑up style environment.
- Strong presentation and stakeholder communication skills; ability to manage multiple ad‑hoc priorities.
Skills
Experience
At least 3 years of progressive digital marketing experience, ideally in cosmetics, fashion or luxury, with demonstrable responsibility for social media, website management, digital content and e‑commerce activations; experience working with regional or HQ teams preferred.
Education
Bachelor’s degree in Marketing, Communications, Business or a related discipline preferred.
Workplace
The successful candidate will be located in Seoul, Seoul, South Korea.
Culture
Kering Eyewear operates within a creative, performance‑driven culture that values talent development, internal mobility and cross‑border collaboration. The company emphasizes leadership development, diversity and inclusion as core principles and encourages initiative, entrepreneurial thinking and professional growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Kering Eyewear, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Marketing Specialist», «Online Marketing Executive», «E‑commerce & Digital Coordinator», «Digital Communications Executive», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.