Kering Eyewear Brand Ambassador
- Seniority
- Mid-Level
- Posted
- Mar 15, 2026
About Kering Eyewear
Kering Eyewear is the eyewear division of the Kering Group, specialising in design, development and distribution of luxury and sport & lifestyle frames and sunglasses. The business partners with a portfolio of influential fashion houses and eyewear brands to deliver premium products globally, with a strategic focus on creativity, quality and sustainable practices. As part of Kering, the organisation emphasises talent development and internal mobility within a global luxury platform.
Kering Eyewear Brand Ambassador in Zhejiang, China — retail-facing role driving in-store performance, trade marketing and retailer relationships.
Role & Responsibilities
- Develop and execute a prioritized store visit plan in line with the sales cycle to deliver on key performance indicators and coverage targets.
- Build and maintain constructive relationships with store managers and sales teams; act as the primary brand contact for customer feedback and requests.
- Drive in-store brand performance to meet sales targets, support seasonal product launches and optimise product distribution under selective retail guidelines.
- Ensure retail standards for visual merchandising, product presentation and inventory levels are met and supervised across the client portfolio.
- Negotiate and increase brand visibility and in-store exposure; manage and protect brand image and assets at retail.
- Deliver product, brand and trade-marketing training to store staff to maximise commercial performance.
- Provide timely, accurate store visit reports; collect and synthesise customer feedback and analyse competitor activity and SKU performance (best-/slow-moving items).
Qualifications
- Proven experience in fashion/luxury, cosmetics or FMCG with a solid background in trade marketing and visual merchandising.
- Proficiency with Microsoft Office (Excel, Word, PowerPoint) for reporting and presentations.
- Basic English language ability.
- Strong interpersonal and negotiation skills, target-driven orientation, excellent communication and presentation abilities, and analytical aptitude.
- Willingness and availability for frequent travel.
Skills
Experience
Practical retail or field sales experience within fashion, luxury, cosmetics or FMCG channels with demonstrable trade-marketing and store activation achievements. Experience supporting product launches and managing retailer partnerships is expected.
Education
Bachelor's degree or equivalent in business, marketing, fashion or a related discipline preferred.
Workplace
The successful candidate will be located in Zhejiang, Zhejiang, China.
Culture
Kering Eyewear fosters a collaborative, creative and performance-driven environment aligned with the wider Kering Group ethos. The company values talent development, internal mobility and diversity, encouraging employees to grow professionally within a global luxury network while supporting sustainable and inclusive practices.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Kering Eyewear, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Brand Ambassador», «Field Sales Ambassador», «Brand Field Representative», «Retail Brand Representative», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.