Kering Eyewear Assistant Trade Marketing Manager
Kering Eyewear — Assistant Trade Marketing Manager in Petaling Jaya, Malaysia. Lead BTL activations, POSM and trade marketing initiatives.
Overview
Kering Eyewear is the eyewear division of Kering, a global luxury group. The business designs, develops, manufactures and distributes premium eyewear for a portfolio of luxury and lifestyle maisons, combining creative design, technical craftsmanship and an increasing focus on sustainability. As part of Kering, the employer places emphasis on brand-driven innovation and talent development across its international organisation.
Role & Responsibilities
- Develop and implement local trade marketing and BTL activation plans in alignment with global and APAC brand guidelines.
- Project-manage POSM visibility initiatives, coordinating schedules and delivery with regional marketing, sales, vendors and logistics.
- Act as primary liaison between local and regional trade marketing teams to adapt global campaigns to market and channel needs.
- Coordinate with customer service and logistics to ensure POSM and product deliveries meet marketing timelines and stock requirements.
- Monitor marketing expenditure and track budgets to ensure spend aligns with objectives and approved plans.
- Prepare regular marketing and visibility reports, deriving actionable insights and competitive tracking.
- Support local buying day events and collaborate closely with the sales team to optimise in-store execution.
- Manage, mentor and develop a Trade Marketing Executive, providing guidance on priorities and performance.
Qualifications
- Bachelor’s degree in marketing, communications or a related discipline.
- Minimum 4 years’ experience in trade marketing; experience in cosmetics, fashion or luxury retail preferred.
- Demonstrable experience managing POSM projects and trade activations across retail channels.
- Proven ability to lead and develop junior team members.
- Strong analytical mindset with experience in preparing performance and visibility reports.
- Excellent communication, organisational and problem-solving skills; high attention to detail.
- Fluent in English.
Skills
Experience
At least 4 years of trade marketing experience with hands-on responsibility for POSM delivery, retail activations and cross-functional coordination; prior exposure to cosmetics, fashion or luxury sectors is advantageous. Experience managing or mentoring junior staff is required.
Education
Bachelor’s degree in marketing, communications or a related field.
Workplace
The role is situated in Petaling Jaya, Selangor, Malaysia — conveniently close to Kuala Lumpur. There are currently 63 open positions in Petaling Jaya on Cerulean, with 6 added recently. Within Selangor, Cerulean currently features 64 open roles, including 6 recent additions. Across Malaysia, Cerulean lists 153 open roles — 8 of them newly added.
Benefits
Talent development and internal mobility opportunities.
Culture
Kering Eyewear operates within a high-calibre luxury environment that values creativity, craftsmanship and sustainability. The organisation emphasises talent development, internal mobility and an inclusive workplace where diverse backgrounds and perspectives are encouraged.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Kering Eyewear, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Trade Marketing Supervisor», «Assistant Brand Activation Manager», «Retail & Channel Marketing Assistant Manager», «Trade Marketing Lead», «Channel Marketing Coordinator (Senior)», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.