Kering Eyewear Assistant Product Marketing Manager
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Join Kering Eyewear in Shanghai as an Assistant Product Marketing Manager. Contribute to luxury brand development in a dynamic, inclusive environment.
Overview
Kering Eyewear, a division of the esteemed Kering Group, stands as a global leader in the luxury and high-end eyewear sector, encompassing both frames and sunglasses. The company is renowned for its ensemble of powerful brands, each embodying a unique blend of creativity and innovation. As part of Kering, a conglomerate that champions luxury, Kering Eyewear benefits from a robust infrastructure that supports artistic and financial potential, fostering an environment where brands can thrive and innovate sustainably.
Role & Responsibilities
- Oversee the eyewear business for 5-6 luxury brands, focusing on product development, assortment, and marketing.
- Lead special product development projects, including exclusive models and capsule collections, ensuring alignment with APAC and HQ.
- Manage product assortment and sample logistics for buying events and roadshows.
- Coordinate PR sample management, including seeding, stock management, and exposure tracking.
- Develop and execute product marketing and communication strategies, including product launches and promotional content creation.
- Conduct market research and competitor analysis to inform product strategy.
- Coordinate 360-degree projects, integrating product, communication, visual merchandising, and trade marketing.
Qualifications
- Bachelor’s degree with proficiency in English and computer skills.
- 3-5 years of professional experience, with at least 2-3 years in product management. Experience in eyewear, cosmetics, or outdoor industries is advantageous.
- Strong problem-solving abilities and idea generation skills.
- Ability to manage competing demands and prioritize tasks effectively.
Skills
Experience
3-5 years of relevant professional experience, with a focus on product management in luxury or related industries.
Education
Bachelor’s degree
Workplace
This position is based in Shanghai, Shanghai, China. Cerulean lists 423 open roles in Shanghai, including 4 posted recently. The broader Shanghai area accounts for 449 active listings on Cerulean, 4 of which are new. In China as a whole, Cerulean currently features 1.804 open positions, with 25 posted this week.
Benefits
Opportunity to join a leading luxury group with potential for career growth and development. Kering promotes internal mobility and leadership skills, fostering a stimulating and fulfilling work environment.
Culture
Kering Eyewear is committed to diversity and inclusivity, valuing differences in gender, age, nationality, culture, and more. The company fosters a workplace where talent can be expressed freely, adapting to a changing world with creativity and innovation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.