Kering Eyewear Assistant Product Marketing Manager — Eyewear
- Seniority
- Mid-Level
- Posted
- Mar 13, 2026
About Kering Eyewear
Kering Eyewear is the dedicated eyewear division within the Kering group, recognised for designing, developing, manufacturing and marketing luxury and high-end frames and sunglasses. The entity partners with a portfolio of prestigious fashion houses and sports & lifestyle brands to deliver creative, technically advanced eyewear collections on a global scale.
Kering Eyewear in Shanghai seeks an Assistant Product Marketing Manager to manage product development, assortment and marketing for luxury eyewear brands.
Role & Responsibilities
- Own product responsibilities for 5–6 luxury eyewear brands across product development, assortment, sample management and marketing activities.
- Lead seasonal product coordination with APAC and HQ, providing regular feedback and commercial recommendations on new releases.
- Drive special product development projects (exclusive models, capsule collections), managing timelines, stakeholder communications and proposals to HQ.
- Plan and execute product assortments for multi-brand promotions, buying events and roadshows; manage showroom and daily sample inventory.
- Manage PR sample seeding with fashion houses and PR agencies, recommend items for shoots, maintain PR exposure visuals and monthly PR exposure reports.
- Prepare product launch plans, positioning, key storylines and supporting selling tools (leaflets, brochures, PDP); edit content for WeChat and video channels.
- Conduct regular market visits, competitor analysis and client feedback cycles to inform assortment and product strategy.
- Coordinate 360° go-to-market projects across product, communication, visual merchandising, trade marketing and commercial teams to ensure on-time execution.
- Support B2B activities and maintain accurate seeding, lending and stock records; travel up to approximately 10% during peak periods.
Qualifications
- Bachelor’s degree or equivalent.
- 3–5 years of professional experience, including 2–3 years in product-related roles; experience in eyewear, cosmetics or outdoor sectors is a plus.
- Good command of English (verbal and written).
- Proven ability to manage cross‑functional projects and to prioritise competing demands.
- Strong organisational skills, attention to detail and excellent time management.
- Excellent interpersonal and communication skills; comfortable liaising with regional HQ, APAC teams, sales and external agencies.
- Proactive, hands‑on problem solver able to work independently.
- Willingness to travel (approximately 10% at peak).
Skills
Experience
3–5 years of relevant experience with 2–3 years in product roles; demonstrable track record of managing product launches, sample programmes and cross‑functional GTM projects. Experience in luxury goods, eyewear, cosmetics or outdoor segments is advantageous.
Education
Bachelor’s degree.
Workplace
This position is based in Shanghai, Shanghai, China.
Culture
Kering Eyewear operates within a creative, high-performance luxury environment that encourages entrepreneurship and cross-disciplinary collaboration. The company places strong emphasis on talent development, internal mobility and responsible innovation, fostering a workplace where design excellence and commercial acumen are both valued.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Kering Eyewear, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Product Marketing Coordinator — Eyewear», «Assistant Product Manager, Eyewear», «Eyewear Product & Merchandising Coordinator», «Junior Product Marketing Manager — Luxury Eyewear», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.