Kering Eyewear Assistant Integrated Marketing Manager
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Eyewear & Vision Care
- Posted
- May 6, 2026
About Kering Eyewear
Kering Eyewear is the global eyewear house within the Kering group, designing, developing and distributing luxury and high‑end frames and sunglasses for a portfolio of leading fashion and sports brands. As part of Kering, the organisation combines creative brand stewardship with international commercial scale, offering roles that span retail, digital commerce and brand marketing across key global markets.
Kering Eyewear Assistant Integrated Marketing Manager — Shanghai. Lead Tmall content, KOL/Xiaohongshu collaborations and e‑commerce marketing for luxury eyewear.
Role & Responsibilities
- Develop and execute Tmall flagship store content strategies that preserve luxury brand tone while optimising for sales conversion.
- Manage and optimise owned content assets including product pages, brand homepages and short videos to enhance online browsing and conversion experience.
- Coordinate with e‑commerce sales teams and TP partners to ensure high‑quality execution of new product launches and in‑site campaigns.
- Plan and manage KOL/KOE collaboration matrix aligned with luxury eyewear positioning; lead content co‑creation for Xiaohongshu and other social channels.
- Design and operationalise co‑marketing programs with key retail clients and the KOS ecosystem: content sharing, O2O activations and traffic allocation to drive purchase conversion.
- Provide content calendars, creative guidance and systematic training (e.g., livestream classes) to empower Key Opinion Sales and retail partners.
- Support integrated marketing budget planning and ongoing tracking; conduct campaign and content performance reviews to inform optimisation and investment decisions.
- Introduce and apply AI‑assisted tools to enhance efficiency and creativity in content production.
Qualifications
- Bachelor’s degree or higher.
- 3–5 years’ experience in integrated marketing, e‑commerce content or social marketing; experience in beauty, fashion or FMCG preferred.
- Strong aesthetic sensitivity and demonstrable facility with high‑end visual storytelling.
- Familiarity with Tmall in‑store content ecosystem and Xiaohongshu platform logic.
- Excellent project coordination and stakeholder management skills across internal teams and external partners.
- Proficiency in both Chinese and English; strong presentation skills (PPT) and advanced Excel capability.
- Results‑oriented mindset with the ability to deliver quality outcomes within constrained resources.
Skills
Experience
3–5 years in integrated marketing, e‑commerce content or social marketing, ideally within beauty, fashion or FMCG sectors, with hands‑on execution experience on Tmall and Xiaohongshu.
Education
Bachelor's degree or above.
Workplace
The role is situated in Shanghai, Shanghai, China.
Benefits
Talent development and internal mobility opportunities; diverse and inclusive workplace with equal‑opportunity hiring.
Culture
Kering Eyewear operates within a creative, brand‑driven environment that values artistic excellence and commercial discipline. The employer promotes talent development and internal mobility and explicitly fosters diversity and equal opportunity across the organisation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Kering Eyewear, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Integrated Marketing Coordinator», «Assistant Marketing Manager — Digital & Content», «E‑commerce Content Marketing Manager (Assistant)», «Digital Marketing & Content Assistant Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.