Kering CRM Strategy Intern

About Kering

Kering is a global luxury group renowned for nurturing some of the world’s most influential Houses in fashion, leather goods, jewelry, and eyewear, including Gucci, Saint Laurent, Bottega Veneta, Balenciaga, and Boucheron. As an employer, Kering offers a distinctive environment where creative excellence, entrepreneurial spirit, and long-term sustainability converge. The Group empowers its talents to shape the future of luxury through innovation, craftsmanship, and responsible business practices. With an international culture grounded in diversity, inclusion, and shared ambition, Kering provides meaningful career opportunities for professionals seeking to contribute to exceptional brands while advancing a more sustainable and imaginative luxury industry.

Role & Responsibilities

• Support Client Strategy & Experience projects and propose and implement client engagement journeys and experiences to increase client acquisition and retention while respecting each Maison’s specific needs.
• Collaborate closely with Kering’s Analytics, Operations and Tech teams and Client Engagement contacts across the group’s Maisons.
• Contribute to strategic scoping, including clienteling, CRM activation plans, loyalty programmes and client gifting strategies.
• Conduct quantitative analyses, formulate recommendations and propose action plans for Kering and its Maisons, including China clienteling and monitoring CRM campaign and customer-score-based activation performance.
• Manage cross-functional projects, including client data initiatives.
• Support operational project delivery, including preparing training materials for retail teams and drafting requirements for CRM campaign managers.
• Support other projects as needed, such as client event planning, ad hoc analyses and desk research.
• Track client engagement trends, innovations and industry best practices, and share updates with Kering teams.
• Conduct regular benchmarks for Kering teams and its Maisons.
• Develop knowledge-sharing initiatives within the group and with its Maisons.
• Help organise and facilitate meetings with the Maisons, from conception through delivery, both in person and by video conference.
• Contribute to drafting and coordinating presentations.
• Coordinate internal and external stakeholders.

Qualifications

• Student at a business school, Bac+5 level, specialising in Strategy, CRM or Marketing.
• Prior experience in strategy consulting or in Client Strategy, CRM, Retail or Marketing teams is an advantage.
• Autonomous, proactive and dynamic, with the ability to integrate effectively into a team.
• Organised, with strong writing and analytical skills and a strong ability to synthesise information.
• Excellent written communication and confident spoken communication; able to communicate in French and English with Kering teams and the Maisons, including top-management stakeholders.
• Able to manage priorities and adapt to scheduling constraints.
• Proficient with the Office/Google suite.

Skills

Education

Business school student at Bac+5 level, specialising in Strategy, CRM or Marketing.

Workplace

Culture

Kering fosters a dynamic, purpose-driven culture where creativity, entrepreneurship, and collaboration support the distinct identities of its luxury Houses. As an employer, the Group places strong emphasis on sustainability, diversity, and talent development, encouraging people to innovate responsibly while contributing to the future of modern luxury.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.