Kering Conversion Rate Optimization Specialist (Intern)
- Location
- Employment
- Internship
- Seniority
- Intern
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 24, 2026
About Kering
Kering is a global luxury group housing a portfolio of creative maisons across ready-to-wear, leather goods, jewelry, eyewear and beauty. The Group is recognised for its emphasis on craftsmanship, creative excellence and sustainability, and provides cross‑brand digital and omnichannel services that support international ecommerce operations.
Kering — Conversion Rate Optimization Specialist Intern in Paris. 6‑month CRO internship supporting ecommerce performance across leading luxury maisons.
Role & Responsibilities
- Support the manager and the dedicated CRO consultant on the group-wide Conversion Rate Optimization programme across multiple fashion maisons.
- Identify optimisation opportunities through user-journey analysis using Google Analytics 4 and behavioural analytics tools (e.g. ContentSquare, Clarity).
- Configure and execute A/B tests within AB Tasty and perform Quality Assurance on test implementations.
- Analyse A/B test outcomes and translate results into actionable recommendations for product and ecommerce teams.
- Design and maintain dashboards (Looker Studio or Tableau) to track the performance of CRO projects and feature rollouts.
- Conduct competitive benchmarks of CRO best practices by feature, template or conversion objective.
- Prepare and present clear, data-driven findings to cross‑functional stakeholders to support prioritisation and roadmap decisions.
Qualifications
- Familiarity with ecommerce and omnichannel services; prior exposure to the luxury sector is preferred.
- Strong analytical mindset with practical experience using Google Analytics 4 and Excel.
- Excellent written and verbal communication skills in English (fluent).
- Proven ability to synthesise quantitative analysis into clear, actionable recommendations for non-technical stakeholders.
- Creative problem‑solving skills and a user-centred approach to improving customer journeys.
Skills
Experience
Some prior practical experience in ecommerce or digital analytics is required; ideally through internships, projects or early-career roles within omnichannel or luxury retail environments.
Education
Currently enrolled in a Bachelor's or Master's programme in Business, Data Science, Digital Marketing, Computer Science, or a related discipline (typical requirement for a paid internship).
Workplace
This position is based in Paris, Île-de-France, France.
Benefits
6‑month internship based in Paris; hands‑on exposure to full CRO methodology; training and mentoring on CRO tools and analytics; opportunity to work on international ecommerce sites for leading luxury maisons.
Culture
The Group values creativity, craftsmanship and sustainability, fostering a collaborative and intellectually curious workplace across its maisons. Cross‑disciplinary teams and a global footprint offer exposure to international best practices and a diverse professional environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Kering, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRO Analyst Intern», «Conversion Optimization Intern», «A/B Testing Analyst (Intern)», «Ecommerce Optimization Intern», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.