Kering Brand Activations Manager
- Location
- ParisÎle-de-FranceFrance
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jul 7, 2026
About Kering
Kering is a global luxury group renowned for nurturing some of the world’s most influential Houses in fashion, leather goods, jewelry, and eyewear, including Gucci, Saint Laurent, Bottega Veneta, Balenciaga, and Boucheron. As an employer, Kering offers a distinctive environment where creative excellence, entrepreneurial spirit, and long-term sustainability converge. The Group empowers its talents to shape the future of luxury through innovation, craftsmanship, and responsible business practices. With an international culture grounded in diversity, inclusion, and shared ambition, Kering provides meaningful career opportunities for professionals seeking to contribute to exceptional brands while advancing a more sustainable and imaginative luxury industry.
Kering seeks Brand Activations Manager in Paris to develop brand strategy, coordinate communication projects, and manage activations across luxury Maisons.
Role & Responsibilities
- Conduct regular market analyses to identify emerging trends, competitive positioning, and growth opportunities within the luxury sector
- Develop and implement strategic initiatives to reinforce brand identity and market presence across communication territories
- Establish and cultivate strategic partnerships to strengthen Kering's brand position across designated communication channels
- Coordinate cross-functional communication projects to ensure consistency and coherence across internal teams and external partners
- Support the events team on key initiatives, particularly those aligned with coordinated projects
- Manage transversal projects involving multiple Maisons within the Group
- Administer allocated budgets with optimization strategies to maximize impact and return on investment
- Analyse performance metrics for all brand activations and produce comprehensive reporting to evaluate results and inform strategic adjustments
Qualifications
- Minimum 10 years of professional experience in communications, ideally within luxury and fashion sectors
- Established networks within culture, luxury, fashion, architecture, publishing, and media industries
- Demonstrated expertise in cross-functional project management and strategic planning
- Strong organizational, operational, and interpersonal capabilities
- Analytical mindset with proficiency in data collection and performance evaluation
- Leadership skills with capacity to manage and inspire teams
- Fluent in English and French; Italian proficiency preferred
Skills
Experience
Minimum 10 years of professional experience in communications, ideally within the luxury and fashion sectors. Proven track record of developing and executing brand activation strategies and managing complex, cross-functional initiatives.
Education
Not specified in source material
Workplace
The successful candidate will be located in Paris, Île-de-France, France.
Culture
Kering fosters a dynamic, purpose-driven culture where creativity, entrepreneurship, and collaboration support the distinct identities of its luxury Houses. As an employer, the Group places strong emphasis on sustainability, diversity, and talent development, encouraging people to innovate responsibly while contributing to the future of modern luxury.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Kering, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Communications Manager», «Brand Strategy Manager», «Marketing Activation Lead», «Brand Development Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.