Kenzo E-commerce Director

About Kenzo

Founded in Paris in 1970 by Kenzo Takada, Kenzo is a singular luxury house where Japanese sensibility meets the energy of the French capital. Now part of LVMH, the Maison is renowned for its bold prints, cultural dialogue, and joyful approach to fashion, accessories, and fragrance. As an employer, Kenzo offers a creative, international environment that values curiosity, craftsmanship, and contemporary vision. Its teams contribute to a brand legacy defined by openness, color, and movement, while benefiting from the standards, resources, and global perspective of one of the world’s leading luxury groups.

Role & Responsibilities

• Develop and animate the e-commerce strategy in China, managing existing platforms and potentially launching new ones.
• Own the e-commerce P&L, with a focus on online turnover and profitability growth.
• Lead the expansion of Kenzo’s e-commerce and digital capabilities in China to grow revenue and profits while delivering a strong online and offline client-service experience.
• Design and execute digital strategy and projects in coordination with Retail, Supply Chain/Logistics, Merchandising, CRM, IT, HR and other departments, and roll them out in China.
• Manage and analyse site activities after launch, ensuring high-quality presentation, communications, on-site marketing, functionality and customer service to achieve business goals.
• Supervise site operations and back-office procedures in partnership with third parties.
• Establish and implement action plans with partners, including the warehouse and third-party vendors, to identify and develop operational efficiencies.
• Animate and promote digital services internally and externally.
• Monitor and develop digital evolution and optimization across the region’s digital presence.
• Develop and maximize cross-channel opportunities.
• Stay current on digital trends and innovations, and share best practices with the team.
• Set client-service objectives; ensure Kenzo standards are integrated on the site and within the customer-service-centre team, and regularly measure performance.
• Use digital as a key customer-service differentiator.
• Develop digital customer touchpoints that foster customized, enriched relationships aligned with the brand image and exclusivity.
• Assess the customer decision journey and allocate appropriate efforts to improve the customer experience.
• Manage project implementation, rollout and follow-up.
• Manage relationships with vendors, stores and the warehouse; manage client services and the e-relationship with the agency.
• Present analysis and performance results to management.
• Partner with headquarters, Fashion Group cross-functional teams and third-party vendors to align digital strategy across areas.

Qualifications

• 8–10 years of e-commerce experience; 2–3 years in a managerial role leading an e-commerce team would be a plus.
• Experience supporting or leading a site launch is highly desirable.
• Retail and marketing experience is a plus.
• Experience with AI-driven e-commerce design, content creation and marketing.
• Fluent English.
• Experience working in an international environment is a plus.

Skills

Experience

8–10 years of e-commerce experience; 2–3 years in a managerial role leading an e-commerce team would be a plus.

Culture

Kenzo fosters a vibrant, multicultural workplace where Parisian sophistication meets bold, playful creative energy inspired by global perspectives. As an employer, it encourages individuality, collaboration, and artistic curiosity, offering teams an environment that values innovation, craftsmanship, and the freedom to challenge conventions.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.