Kendo Senior Marketing Manager
- Location
- Employment
- Full-Time
- Seniority
- Senior
- Compensation
- $127,100–150,900/year
- Department
- Clienteling, CRM & VIP Relations
- Posted
- Apr 23, 2026
About Kendo
Kendo is a San Francisco–based beauty brand incubator and wholesaler owned by LVMH Moët Hennessy — Louis Vuitton. Operating as a creative engine within the luxury group, Kendo conceives, develops and scales disruptive beauty brands and DTC/retail collaborations, stewarding a portfolio that includes Lip Lab alongside other global labels.
Kendo (Lip Lab) seeks a Senior Marketing Manager in San Francisco — hybrid role leading 360° marketing, retail activations and budget ownership.
Role & Responsibilities
- Define, lead and execute integrated 360° marketing strategies to achieve brand KPIs and drive consumer growth.
- Serve as the primary cross‑functional coordinator — aligning paid media, creative, social, influencer, PR, CRM and store teams to ensure on‑time delivery and clear roles and responsibilities.
- Own Lip Lab marketing budget and lead annual budget planning and reforecasting.
- Manage external agency relationships (PR and other partners) to amplify brand narratives and support strategic initiatives.
- Plan and deliver flawless store launch activations (approximately 6–8 per year), leveraging social, influencers and on‑site experiences to generate buzz and traffic.
- Oversee content planning and execution across website, retail operations and store teams to ensure consistent storytelling and commerce readiness.
- Lead monthly performance reporting and provide actionable hindsight to inform creative and future planning.
- Produce persuasive business presentations and materials (PowerPoint) to support leadership and cross‑functional decision making.
Qualifications
- 7+ years of progressive marketing experience, ideally with strong exposure to retail or experiential retail environments.
- Proven capability managing multi‑channel campaigns across digital, social/influencer, paid media, PR and CRM.
- Demonstrable budget ownership and experience with marketing planning and spend management.
- Data‑driven mindset with ability to translate analytics into strategy and optimizations.
- Entrepreneurial, resourceful and comfortable operating in a fast‑paced, ambiguous environment.
- Exceptional communicator and collaborator with strong organizational dexterity and attention to detail.
Skills
Experience
Minimum of seven years of marketing experience with a track record of developing and executing multi‑channel brand campaigns; prior experience in retail, experiential marketing or store activation preferred.
Education
Bachelor’s degree in Marketing, Business, Communications or related field preferred.
Workplace
The role is situated in San Francisco, California, USA.
Compensation
The base compensation for this position ranges from USD 127,100 to USD 150,900 per annum.
Benefits
Annual bonus; medical, dental and vision insurance; flexible paid time off program; parental leave; employee discount/perks; retirement plan with employer contributions; Summer Fridays; two weeks per year "work from anywhere" opportunity; December wellness/shutdown week.
Culture
Kendo fosters an entrepreneurial, fast‑moving culture that prizes creativity, storytelling and inclusivity. As part of the LVMH ecosystem, the team balances startup agility with access to luxury‑grade resources and cross‑brand collaboration.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Kendo, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Marketing Manager», «Retail Marketing Lead», «Experiential Marketing Manager», «Marketing Lead — Retail Experiences», «Head of Campaigns & Retail Activation», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.