Kendo Senior Manager, Social Marketing
- Location
- San FranciscoCaliforniaUSA
- Employment
- Full-Time
- Seniority
- Manager
- Compensation
- $127,100–158,900/year
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- May 29, 2026
About Kendo
Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world's largest luxury group. Operating as an innovation hub for next-generation beauty product development, Kendo manages a portfolio of globally recognized brands including Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, and Lip Lab. The company specializes in creating beauty products for Sephora channels and selective retailers, emphasizing creativity, market agility, and direct-to-consumer excellence.
Senior Manager, Social Marketing at Kendo (Fenty Beauty) in San Francisco. Lead NA social strategy on TikTok, Pinterest, X. $127,100–$158,900/year.
Role & Responsibilities
- Own and evolve North America social strategy across TikTok, Pinterest, and X, ensuring the brand leads cultural conversation and drives deep community engagement
- Manage the NA social content calendar across all platforms, balancing planned campaigns, trend-led moments, and always-on storytelling
- Manage and mentor a team across Campaigns, Content, and Community functions
- Partner with North America Marketing, Ecommerce, and Sales teams to align local storytelling with global direction
- Lead social integration for TikTok Shop by developing organic support strategies that drive discovery, traffic, and conversion
- Partner with Social Commerce, Education, and Ecommerce teams to plan and promote TikTok Shop Lives with on-brand, engaging, performance-optimized content
- Collaborate cross-functionally on shoppable content, from launch storytelling to evergreen formats; test and learn with new content types
- Manage North America social budget and share publishing responsibilities across Fenty Beauty, Skin, and Hair TikTok and Pinterest channels
- Work with the global social team to establish KPIs across engagement, growth, and conversion for organic and TikTok Shop initiatives
- Stay ahead of emerging platform features and test new formats to keep the brand at the forefront of social innovation
- Track performance data to identify creative patterns and share learnings with Global and North America teams
Qualifications
- 7+ years in social marketing with at least 4 years with beauty brands
- Proven leadership experience coaching, inspiring, and leading teams
- Deep understanding of social media platforms including TikTok, YouTube, X, Threads, Pinterest, and Instagram
- Proven track record of ideating and delivering social campaigns that drive impactful results
- Strong creative eye for disruptive content that translates to beauty
- Strong qualitative and quantitative analytical skills
- Familiarity with social media management tools such as Simply Measured, Later, Dash Hudson, Curalate, Social Flow, Tweetdeck, and Hootsuite
- Experience with community management and social engagement
- Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice
Skills
Experience
Minimum 7 years in social marketing, with at least 4 years of experience working with beauty brands. Must demonstrate proven ability to lead cross-functional teams, ideate and execute high-impact social campaigns, and navigate emerging digital platforms. Proficiency in analytics, community engagement, and platform-specific strategy is essential.
Education
Not specified
Workplace
This position is based in San Francisco, California, USA.
Compensation
The base compensation for this position ranges from USD 127,100 to USD 158,900 per annum.
Benefits
Annual bonus, medical, dental, and vision insurance, flex paid time off program, parental leave, employee discount and perks, retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year, December wellness and shutdown week for applicable positions
Culture
Kendo embodies a "Can Do" spirit rooted in optimism and entrepreneurial creativity, encouraging team members to find innovative solutions and pursue ambitious goals. The organization prioritizes advocacy, diversity, and inclusion, creating safe spaces where all voices are heard and celebrated. Through authentic storytelling, resilience in the face of change, and unwavering commitment to product excellence, Kendo cultivates a fast-paced, agile culture that values both individual accountability and collaborative teamwork while staying at the forefront of beauty industry innovation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Kendo, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Social Marketing Manager», «Director of Social Marketing Strategy», «Lead Social Media Manager», «Senior Social Strategy Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.