Kendo Brand and Marketing Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Creative, Design & Styling
- Posted
- Sep 15, 2026
About Kendo
Kendo is a dynamic beauty brand incubator within the LVMH family, renowned for creating and scaling distinctive names that shape contemporary prestige beauty. Since its founding in 2010, the company has combined entrepreneurial agility with the resources and standards of a global luxury group, fostering brands such as Fenty Beauty, Fenty Skin, Ole Henriksen, and KVD Beauty. As an employer, Kendo offers an inventive, fast-moving environment where creativity, commercial rigor, inclusivity, and digital fluency converge. Its teams are encouraged to challenge convention, build culturally resonant products, and contribute to a portfolio defined by innovation, authenticity, and global ambition.
Brand and Marketing Manager at Kendo (Fenty Beauty) in Singapore – Lead SEA & India marketing strategy and brand execution.
Role & Responsibilities
- Strategize, define, and implement brand mission, objectives, and positioning across the SEA and India markets, ensuring consistency across all touchpoints and stakeholders
- Serve as brand spokesperson and maintain cohesive brand narrative across internal teams and retail partners
- Lead brand negotiations with retail partners to secure optimal support and counter presence
- Design and oversee the consumer engagement journey in collaboration with cross-functional teams to achieve brand objectives
- Consolidate and share consumer insights with global teams, offering region-specific product enhancement suggestions
- Monitor makeup trends, regulatory changes, and competitive landscape to identify market opportunities
- Develop and manage the marketing calendar, defining milestones aligned with brand strategy and KPIs
- Plan and execute comprehensive 360° marketing strategies spanning paid media, partnerships, promotions, CRM, sampling, retail events, and brand-led initiatives
- Own and manage the brand marketing budget, ensuring responsible spending and ROI achievement
- Collaborate with commercial, retail, and education teams to develop tools and materials that drive sell-through
- Oversee end-to-end design and execution of consumer events, ensuring brand consistency and cohesive experiences
- Define pricing strategies for new launches and review annual price adjustments
- Lead product launch forecasting and collaborate with Planning and Retail teams on stock optimization
- Measure and analyze marketing campaign effectiveness, providing actionable insights and recommendations
- Oversee in-store visual merchandising and gondola displays, ensuring seasonal updates and brand guideline compliance
- Partner with PR and Social Media teams to ensure alignment with brand objectives
- Foster strong relationships with internal and external partners to secure aligned support for marketing initiatives
- Actively contribute to collaborative, entrepreneurial team culture and identify process improvements
Qualifications
- Minimum 8–10 years' experience in Brand or Marketing roles
- Proven experience in Southeast Asia and India markets
- Beauty industry experience highly preferred
- Strategic thinker with brand-building expertise
- Strong business acumen and analytical skills
- Excellent organizational and project management abilities
- High level of interpersonal skills and integrity
Skills
Experience
Minimum 10 years of progressive experience in brand management or marketing roles, with demonstrated success in the Southeast Asia and India markets. Beauty industry experience is highly advantageous. Track record of leading strategic initiatives and cross-functional projects in dynamic, fast-paced environments required.
Education
Not specified; Bachelor's degree in Marketing, Business Administration, or related field is implied.
Workplace
This position is based in Singapore, Central, Singapore.
Culture
Kendo offers a fast-moving, entrepreneurial culture where brand builders, creatives, and beauty experts collaborate to develop distinctive global beauty brands. As part of the LVMH ecosystem, it combines the agility of an independent incubator with the standards, resources, and international perspective of a luxury group. The environment values innovation, inclusivity, commercial excellence, and hands-on ownership at every level.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Kendo, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Manager», «Brand Strategy Manager», «Beauty Marketing Manager», «Regional Marketing Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.