Kendo Associate Manager, Global Consumer Engagement

About Kendo

Kendo is a dynamic beauty brand incubator within the LVMH family, renowned for creating and scaling distinctive names that shape contemporary prestige beauty. Since its founding in 2010, the company has combined entrepreneurial agility with the resources and standards of a global luxury group, fostering brands such as Fenty Beauty, Fenty Skin, Ole Henriksen, and KVD Beauty. As an employer, Kendo offers an inventive, fast-moving environment where creativity, commercial rigor, inclusivity, and digital fluency converge. Its teams are encouraged to challenge convention, build culturally resonant products, and contribute to a portfolio defined by innovation, authenticity, and global ambition.

Role & Responsibilities

• Support the Global Communications Director in building and driving the worldwide consumer engagement strategy, focused on expanding influencer and PR channels aligned with global brand strategy and market-specific objectives
• Assist in long-term strategic planning (3-year roadmap) to fuel growth of key beauty categories globally
• Contribute to defining annual global strategic priorities and allocating resources across influencer marketing, eventing, and PR across all markets
• Support execution of global earned media strategy, including influencer, makeup artist, and celebrity partnerships; cultivate strong relationships with agents and talent on a global scale
• Shape global content strategy by identifying influencer- and creator-led content for leverage across consumer touchpoints and adaptation in local markets
• Partner with global marketing and regional teams to ensure alignment and support project management initiatives from the Global Marketing Communications organization
• Conduct competitive landscape reviews, global trends analysis, and benchmarking to inform recommendations for accelerating consumer engagement and brand relevancy
• Support the Director in building and managing annual budgets for influencers, eventing, and PR; assist with semi-annual revisions and monthly monitoring
• Execute assigned global engagement programs and analyses; facilitate cross-functional collaboration within Global Marketing Communications and with regional teams
• Develop clear, concise briefs for global agencies and influencers articulating objectives and key performance indicators
• Assist in preparing global press materials, press kits, communications assets, and press releases for worldwide distribution
• Track and analyze global earned media KPIs, providing insights to optimize strategy, increase brand advocacy, and improve performance rankings across markets
• Monitor global competitive activity, trends, and best practices, regularly updating leadership

Qualifications

• Bachelor's degree or equivalent professional experience
• Minimum 3 years in influencer marketing, PR, or related communications experience
• Demonstrable passion for the beauty industry and strong interest in digital marketing
• Creative, innovative personality with strategic and proactive qualities
• Exceptional writing skills with attention to detail, grammar, brand tone, and voice
• Strong analytical skills for measuring, tracking success, and analyzing KPIs
• Qualitative research skills with ability to interpret insights and data and translate into actionable business results
• Exceptional time and project management capabilities
• Budgeting and organizational expertise
• Ability to manage up and communicate effectively across projects and organizational levels

Skills

Experience

Minimum 3 years of professional experience in influencer marketing, PR, media relations, or equivalent marketing communications roles. Experience should demonstrate proficiency in developing and executing consumer engagement strategies, managing influencer and celebrity partnerships, executing PR initiatives, and analyzing earned media performance across multiple markets or regions.

Education

Bachelor's degree or equivalent professional experience in marketing, communications, business, or related field.

Workplace

Compensation

The base compensation for this position ranges from USD 81,900 to USD 102,400 per annum.

Benefits

Medical, dental, and vision insurance; flex paid time off program; parental leave; employee discount and perks; retirement plan with employer contributions; Summer Fridays; ability to work remotely anywhere for two weeks during the calendar year; December wellness and shutdown week for applicable positions; annual bonus.

Culture

Kendo offers a fast-moving, entrepreneurial culture where brand builders, creatives, and beauty experts collaborate to develop distinctive global beauty brands. As part of the LVMH ecosystem, it combines the agility of an independent incubator with the standards, resources, and international perspective of a luxury group. The environment values innovation, inclusivity, commercial excellence, and hands-on ownership at every level.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.