Kendo Associate Manager, CRM
- Location
- San FranciscoCaliforniaUSA
- Employment
- Full-Time
- Seniority
- Mid-Level
- Compensation
- $81,900–102,400/year
- Department
- Clienteling, CRM & VIP Relations
- Posted
- Aug 7, 2026
About Kendo
Kendo is a dynamic beauty brand incubator within the LVMH family, renowned for creating and scaling distinctive names that shape contemporary prestige beauty. Since its founding in 2010, the company has combined entrepreneurial agility with the resources and standards of a global luxury group, fostering brands such as Fenty Beauty, Fenty Skin, Ole Henriksen, and KVD Beauty. As an employer, Kendo offers an inventive, fast-moving environment where creativity, commercial rigor, inclusivity, and digital fluency converge. Its teams are encouraged to challenge convention, build culturally resonant products, and contribute to a portfolio defined by innovation, authenticity, and global ambition.
Kendo Holdings (LVMH) seeks Associate Manager, CRM in San Francisco to drive Email, SMS, and TikTok Shop CRM strategy and execution. $81,900–$102,400.
Role & Responsibilities
- Own end-to-end CRM campaign execution across Email, SMS, and TikTok Shop CRM, ensuring alignment with business priorities and the marketing calendar
- Support planning, briefing, and execution across tentpoles, promotions, storytelling, launches, and lifecycle campaigns
- Drive CRM storytelling, ensuring consistency with Digital and Marketing while tailoring messaging to lifecycle stage and audience context
- Own and evolve the CRM creative briefing process, partnering with Creative to deliver high-performing, on-brand assets
- Execute and QA one-shot, triggered/automated campaigns across Email, SMS, and TikTok Shop CRM, ensuring accuracy and on-time delivery
- Manage and optimize CDP journeys in partnership with Global, improving targeting, personalization, and lifecycle performance
- Own TikTok Shop CRM strategy, execution, QA, and optimization
- Own monthly reporting for one-shot campaigns and TikTok Shop CRM, translating insights into actionable recommendations
- Co-lead quarterly creative performance reviews, identifying and scaling best practices
- Proactively identify and resolve issues to minimize impact on campaign performance
- Identify opportunities to improve execution efficiency, QA processes, and overall campaign performance
Qualifications
- 2+ years of experience in CRM, lifecycle marketing, or digital marketing
- Strong experience in Email and SMS marketing
- Hands-on experience with CRM platforms such as Klaviyo and Attentive preferred
- Familiarity with CDPs, segmentation, and lifecycle journeys
- Strong attention to detail with a focus on execution accuracy and QA rigor
- Data-driven mindset with the ability to translate insights into action
- Strong cross-functional collaboration and project management skills
- Highly organized and comfortable managing multiple campaigns and deadlines in a fast-paced environment
- Proactive, solutions-oriented mindset with strong ownership and follow-through
- Interest in beauty, e-commerce, and customer experience
Skills
Experience
Minimum 3 years of experience in CRM, lifecycle marketing, or digital marketing, with strong demonstrated expertise in Email and SMS campaign strategy and execution. Hands-on experience with CRM platforms such as Klaviyo and Attentive is preferred.
Workplace
This position is based in San Francisco, California, USA.
Compensation
The base compensation for this position ranges from USD 81,900 to USD 102,400 per annum.
Benefits
Annual bonus, comprehensive benefits package including medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year, December wellness/shutdown week
Culture
Kendo offers a fast-moving, entrepreneurial culture where brand builders, creatives, and beauty experts collaborate to develop distinctive global beauty brands. As part of the LVMH ecosystem, it combines the agility of an independent incubator with the standards, resources, and international perspective of a luxury group. The environment values innovation, inclusivity, commercial excellence, and hands-on ownership at every level.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Kendo, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «CRM Campaign Manager», «Lifecycle Marketing Manager», «Digital CRM Specialist», «Email Marketing Manager», «Customer Engagement Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.