Kate Spade Manager, Brand Marketing & Content
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Creative, Design & Styling
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 5, 2026
About Kate Spade
Kate Spade is a vibrant American luxury lifestyle brand known for its spirited New York sensibility, joyful color, and polished modern femininity. Founded in 1993, the house has grown from an iconic handbag label into a global name spanning accessories, ready-to-wear, jewelry, footwear, home, and lifestyle. As an employer, Kate Spade offers a creative and collaborative environment where individuality, optimism, and thoughtful design are central to the culture. Part of Tapestry, Inc., the brand provides opportunities across retail, merchandising, design, digital, marketing, and corporate functions, inviting talent to contribute to a distinctive vision that celebrates wit, elegance, and everyday sophistication.
Kate Spade Japan seeks a Manager, Brand Marketing & Content in Tokyo to lead brand transformation, campaign orchestration, and local content strategy for Japanese consumers.
Role & Responsibilities
- Lead the development and governance of Kate Spade's local brand voice and storytelling framework, translating global brand direction into culturally relevant narratives for Japanese consumers
- Orchestrate integrated campaign planning for seasonal campaigns, product launches, brand moments, and retail activations, including campaign briefs, consumer journey mapping, and execution timelines
- Provide clear brand guidance and creative feedback to internal teams and external creative partners, ensuring all consumer-facing work reflects Kate Spade's brand DNA and strategic objectives
- Lead agency briefing and creative partner management for local content, campaign assets, and brand storytelling projects, ensuring on-time and on-budget delivery
- Monitor consumer behavior, social conversations, competitive activity, and cultural market trends, translating insights into actionable recommendations for campaigns and content strategy
- Manage assigned campaign and content budgets with discipline and accuracy, partnering with internal teams to evaluate performance and support cross-functional business reporting
- Drive social-first and digital-first content thinking to strengthen consumer engagement and brand desirability across paid, owned, earned, retail, social, and digital channels
Qualifications
- 7 years of experience in Brand Marketing, Integrated Marketing, Content Marketing, or Consumer Marketing
- Proven experience leading campaign execution and local content development in competitive fashion, beauty, lifestyle, or luxury markets
- Strong understanding of brand storytelling, content strategy, social media, influencer marketing, and cultural marketing dynamics
- Strong creative judgment with exceptional attention to detail and ability to manage multiple stakeholder perspectives
- Demonstrated analytical capability to translate consumer and campaign insights into actionable strategy
- Proven project management and cross-functional stakeholder management skills in matrix organizations
- Experience managing agencies, creative partners, and external vendors with clear communication and performance standards
- Native-level Japanese and business-level English proficiency
Skills
Experience
7 years of experience in Brand Marketing, Integrated Marketing, Content Marketing, or Consumer Marketing. Experience in fashion, beauty, lifestyle, luxury, premium consumer goods, FMCG, or culturally driven brands is preferred. Background in multinational or matrix organizations is advantageous.
Education
Not specified
Workplace
The successful candidate will be located in Tokyo, Tokyo, Japan.
Culture
Kate Spade fosters a workplace culture rooted in optimism, creativity, and a distinctive sense of playful sophistication. As an employer, it encourages collaboration, individuality, and an entrepreneurial spirit, empowering teams to bring joyful, customer-focused storytelling to every aspect of the brand experience.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Kate Spade, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Marketing Manager», «Content Strategy Manager», «Brand Manager, Marketing», «Marketing Communications Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.