Kate Spade Director, Marketing
- Seniority
- Director
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 10, 2026
About Kate Spade
Kate Spade New York is a globally recognised lifestyle brand known for its colorful, optimistic design language across handbags, ready-to-wear, jewelry, footwear and home décor. The label is part of the Tapestry portfolio, a global house of consumer brands; as an employer it emphasises creativity, inclusive teams and cross-functional collaboration across retail, digital and wholesale channels.
Kate Spade New York seeks a Director, Marketing in Tokyo to lead brand strategy and integrated marketing for the Japanese market.
Role & Responsibilities
- Define and execute the brand’s marketing strategy for the Japan market (and regional remit as required), ensuring alignment with global brand positioning and seasonal product calendars.
- Lead integrated marketing campaigns across channels — retail, digital, social, PR, events and partnerships — to drive brand awareness, traffic and sales.
- Manage marketing planning and budgeting, prioritising investments and measuring ROI through robust KPIs and performance dashboards.
- Direct, mentor and develop a multidisciplinary marketing team; collaborate closely with product, creative, retail, e-commerce and wholesale stakeholders.
- Partner with agency and vendor partners (creative agencies, media buyers, PR firms, event producers) to deliver high-quality executions on time and on brand.
- Ensure consistent brand messaging and visual identity across all touchpoints, adapting global creative to local market nuances.
- Advise senior leadership on market trends, competitor activity and consumer insights to inform strategic choices and activation priorities.
Qualifications
- Proven leadership record in brand or retail marketing within fashion, accessories or luxury goods.
- Demonstrable experience translating global brand strategy into high-impact local campaigns and omnichannel activations.
- Track record of managing marketing budgets, delivering ROI and driving measurable commercial outcomes.
- Strong stakeholder management with experience working across creative, retail, e-commerce and wholesale teams.
- Experience leading and developing high-performing teams, with strong coaching and talent-development instincts.
Skills
Experience
Typically 8+ years of progressive marketing experience with at least 5 years in leadership roles, preferably within fashion, accessories or luxury brands. Experience operating within the Japanese market and collaborating with global brand teams is highly desirable.
Education
Bachelor’s degree in Marketing, Business, Communications or a related field; advanced degree (MBA or master’s) or equivalent industry experience preferred.
Workplace
This position is based in Tokyo, Tokyo, Japan.
Culture
Kate Spade New York fosters a creative, optimistic workplace that values originality and inclusivity. As part of the Tapestry family, the brand promotes cross‑functional collaboration and invests in employee development, encouraging candid feedback and strategic thinking.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Kate Spade, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Head of Brand Marketing», «Marketing Director, Brand», «Head of Marketing — APAC», «Director of Brand & Communications», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.