Jo Malone London Vice President, Global Brand Communications

Role & Responsibilities

• Serve as senior global communications lead for Jo Malone London, KILIAN PARIS, and Editions de Parfums Frédéric Malle, overseeing strategic long-term brand storytelling across all channels and markets
• Translate brand heritage and olfactive artistry into emotionally resonant narratives that drive earned media coverage, cultural relevance, and consumer conversation
• Lead communications strategy for the flagship Fragrance Atelier in Paris, developing its global positioning as a category-defining platform for fragrance craftsmanship, innovation, and cultural storytelling
• Establish portfolio-level communications priorities, determining strategic focus, resource allocation, and sequencing of major initiatives to maximize enterprise impact and earned media results
• Own the global press strategy and communications roadmap for product launches, cultural activations, brand partnerships, and major brand moments
• Build founder and perfumer visibility through executive media placements, speaking engagements, and immersive storytelling
• Cultivate top-tier media relationships across luxury, fashion, lifestyle, and beauty publications (Vogue, Le Monde, WWD, Wallpaper, Business of Fashion, WSJ Magazine)
• Shape global influencer strategies in collaboration with regional Consumer Engagement teams, ensuring brand partners align with each house's aesthetic and storytelling
• Lead and inspire a global communications team across brands, fostering creativity, collaboration, and high performance
• Collaborate closely with Global Communications, Creative, Marketing, Product Development, Consumer Engagement, and Regional teams to ensure cohesive, culturally relevant consumer-facing communications
• Manage external PR agencies and communications budgets while tracking performance KPIs to optimize brand impact and ROI

Qualifications

• Minimum 14+ years in luxury beauty, fragrance, fashion, or lifestyle brand communications
• Proven experience leading global communications for high-profile, prestige brands, ideally within fragrance or luxury consumer goods
• Deep understanding of fragrance storytelling, cultural programming, and high-touch luxury communications
• Expertise in managing global brand milestones, including store openings, events, and high-impact media campaigns
• Strong global media relationships and demonstrated experience with founder-led storytelling
• Sophisticated leadership presence and ability to influence senior executives, brand stakeholders, and external partners
• Demonstrated success developing and executing proactive brand PR strategies that generate significant earned media coverage and cultural relevance on a global scale
• Proven ability to build strong external relationships with media, cultural influencers, talent partners, and industry stakeholders

Skills

Experience

Minimum 14+ years in luxury beauty, fragrance, fashion, or lifestyle brand communications, with proven experience leading global communications strategies for high-profile prestige brands, preferably within fragrance or luxury consumer goods. Demonstrated track record of cultivating influential global media relationships, executing founder-led storytelling campaigns, and generating significant earned media coverage and cultural relevance on a global scale. Experience managing cross-functional teams and external agency partners while overseeing major brand milestones and cultural programming within luxury lifestyle contexts.

Education

No specific educational requirements stated.

Workplace

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.