Jimmy Choo PR and Marketing Manager

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Employment Full-Time
Seniority Manager
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Jimmy Choo Japan seeks a PR and Marketing Manager in Tokyo to lead PR‑led integrated marketing and drive retail and e‑commerce performance.

Overview

Jimmy Choo is an international luxury footwear and accessories maison renowned for its red‑carpet heritage and glamorous aesthetic. Operated within the Capri Holdings group, the brand combines creative design with a commercial retail and wholesale network. As an employer, it offers a fast‑paced, fashion‑driven environment that values craftsmanship, brand stewardship and cross‑functional collaboration.

Role & Responsibilities

  • Lead PR strategy for Japan: cultivate media relationships, maximize press coverage and define clear brand positioning.
  • Develop and execute influencer and celebrity engagement programs to amplify brand prestige and reach.
  • Design PR-centric customer journeys that convert awareness into store and e‑commerce traffic, purchases and customer acquisition.
  • Localize global marketing initiatives and build annual and seasonal marketing calendars tailored to the Japanese market.
  • Coordinate integrated campaigns with Digital, CRM, Events and Retail teams to ensure consistent messaging and channel effectiveness.
  • Manage external agencies and vendors, ensuring deliverables meet brand standards and commercial objectives.
  • Partner with Retail to plan in‑store activations and events that drive footfall, improve conversion and deliver measurable sales uplift.
  • Define, track and analyse KPIs (brand awareness, traffic, sales) and optimise campaigns on an ROI basis using PDCA methodology.

Qualifications

  • Minimum 5 years’ experience in retail luxury goods and jewellery.
  • Minimum 5 years’ demonstrable experience in strategic PR planning and execution.
  • Proven track record of planning and delivering integrated marketing initiatives that drive commercial outcomes.
  • Native‑level Japanese and business‑level English communication skills.
  • Experience managing cross‑functional stakeholders and external agencies in a matrix organisation.

Skills

Media relations Influencer and celebrity outreach PR strategy Integrated marketing campaigns CRM collaboration Retail activation and event planning Agency management KPI definition and campaign ROI analysis

Experience

Five-plus years in retail luxury goods and jewellery combined with five-plus years of strategic public relations planning; experience leading integrated, cross‑channel marketing programs in Japan preferred.

Education

Bachelor’s degree in Marketing, Communications, Public Relations or a related field; advanced degree or equivalent professional qualifications preferred.

Workplace

This position is based in Tokyo, Tokyo, Japan. Cerulean lists 188 open roles in Tokyo, including 5 posted recently. The broader Tokyo area accounts for 200 active listings on Cerulean, 7 of which are new. In Japan as a whole, Cerulean currently features 243 open positions, with 7 posted this week.

Culture

The workplace combines the creative energy of a fashion house with the commercial rigour of a global luxury group. Employees operate in a collaborative, matrixed environment that values brand guardianship, high standards of presentation and the ability to translate creativity into measurable business impact.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.