Jimmy Choo Head of Growth Marketing
- Employment
- Full-Time
- Seniority
- Director
- Compensation
- £80,000–90,000/year
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jun 23, 2026
About Jimmy Choo
Capri is a global luxury fashion group that manages a portfolio of premium lifestyle brands. The organisation operates internationally across retail, wholesale and digital channels and is known for combining creative heritage with commercial rigor. As an employer, Capri positions itself as a fast-moving, brand-driven organisation within the luxury sector.
Capri Holdings Limited seeks a Global Head of Growth Marketing in London to lead performance and e-commerce growth strategy for a luxury accessories brand.
Role & Responsibilities
- Execute global growth strategy across all digital channels with focus on ROI and new customer acquisition
- Manage and scale a multi-million-pound marketing budget across paid media, SEO, content, partnerships, affiliates, and communities
- Lead and optimize acquisition channels including Paid Media (Meta, Google, YouTube, TikTok), SEO, content-led growth, and partnership initiatives
- Partner with Merchandising and Design teams to translate product features into acquisition and retention levers, aligning messaging with customer value
- Build, lead, and scale a high-performing in-house team and external agency partners
- Develop and embed continuous testing frameworks across creative, messaging, funnels, landing pages, offers, and user journeys
- Define, track, and optimize core KPIs including traffic growth, ROI, CAC, LTV, activation, retention, and conversion metrics
- Build and maintain a robust attribution and tracking ecosystem, ensuring all decisions are grounded in clean, reliable data
- Set clear direction, establish ways of working, and embed a growth mindset across in-house teams and external partners
- Balance sustainable high-impact channel strategy with short-term business impact and futureproof the tech stack based on evolving digital landscape
Qualifications
- 8–10+ years in Growth, Performance Marketing, or Acquisition roles
- Hands-on experience managing significant paid media budgets
- Proven track record scaling a high-growth digital business past early traction
- Deep analytical and data-driven mindset with comfort in data and attribution
- Strong understanding of funnels, experimentation, and lifecycle marketing
- Systematic thinker capable of challenging leadership with data-backed decisions
- Demonstrated ability to operate agilely and reactively, knowing when to cut losses quickly
- Thought leadership skills in growth marketing
- Strong leadership and communication skills with a collaborative approach
- Accountability and strong attention to detail and execution
Skills
Experience
8–10+ years in Growth, Performance Marketing, or Acquisition roles, with hands-on experience managing significant paid media budgets. Proven success scaling a high-growth digital business past early traction. Demonstrated expertise in data-driven decision-making, continuous testing, and lifecycle marketing. Experience leading cross-functional teams and external agencies in a fast-paced environment is essential. Experience in fashion retail and/or luxury, global markets including China, and agency management or transformation projects is advantageous.
Education
Not specified
Workplace
The role is situated in London, England, UK.
Compensation
The base compensation for this position ranges from GBP 80,000 to GBP 90,000 per annum.
Culture
Capri cultivates a diverse and inclusive workplace that values differences and fosters professional growth. The environment is brand-focused and collaborative, balancing creative energy with commercial discipline typical of a global luxury group.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Jimmy Choo, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Global Growth Marketing Leader», «Director of Performance Growth», «Chief Growth Officer», «Head of Digital Growth Strategy», «Growth Marketing Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.