Jimmy Choo Global Social Media Director
- Employment
- Contract
- Seniority
- Director
- Compensation
- £85,000–93,000/year
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jul 29, 2026
About Jimmy Choo
Capri is a global luxury fashion group that manages a portfolio of premium lifestyle brands. The organisation operates internationally across retail, wholesale and digital channels and is known for combining creative heritage with commercial rigor. As an employer, Capri positions itself as a fast-moving, brand-driven organisation within the luxury sector.
Global Social Media Director at Capri Holdings, London (Hybrid) – luxury social strategy leadership role, £85,000–£93,000 annually.
Role & Responsibilities
- Define and lead the global social media vision, strategy, and roadmap across all digital platforms
- Develop channel-specific strategies and identify emerging trends while establishing governance frameworks
- Lead global social content strategy and partner across Creative, Brand, PR, Editorial, and Ecommerce teams
- Champion innovative content formats and serve as expert across META, TikTok, YouTube, Pinterest, LinkedIn, Facebook, Snapchat and emerging platforms
- Monitor platform changes, drive experimentation, and evaluate AI tools for social media optimization
- Develop community strategy, engagement programs, standards and advocacy initiatives
- Build long-term creator partnerships and oversee integrated influencer campaigns
- Develop and scale a global affiliate creator program across platforms including ShopMy and LTK
- Establish KPIs and executive reporting including brand sentiment using analytics tools
- Lead the global social team and agency partners while collaborating cross-functionally across the organization
Qualifications
- 10+ years in social media, digital marketing, or influencer marketing
- Proven luxury, fashion, beauty, or premium brand experience
- Demonstrated global strategy leadership at director level or equivalent
- Deep expertise across major social platforms and emerging channels
- Strong influencer and affiliate marketing experience with proven commercial results
- Excellent leadership, analytical, and communication skills
- Experience with social analytics tools and brand sentiment monitoring platforms
Skills
Experience
10+ years in social media, digital marketing, or influencer marketing within luxury, fashion, beauty, or premium brands. Proven experience leading global social strategy teams and delivering integrated campaigns that achieve both brand equity and commercial results. Demonstrated expertise collaborating with regional teams across APAC and other international markets.
Workplace
The role is situated in London, England, UK.
Compensation
The base compensation for this position ranges from GBP 85,000 to GBP 93,000 per annum.
Culture
Capri cultivates a diverse and inclusive workplace that values differences and fosters professional growth. The environment is brand-focused and collaborative, balancing creative energy with commercial discipline typical of a global luxury group.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Jimmy Choo, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Global Head of Social Media», «Director of Global Social Strategy», «Global Social Media Lead», «Senior Social Media Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.