Jean Paul Gaultier E‑CRM Specialist
- Location
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 5, 2026
About Jean Paul Gaultier
Jean Paul Gaultier is an iconic Parisian fashion house renowned for its avant‑garde couture and prêt‑à‑porter. The maison is positioned within the Puig family of brands and combines strong creative heritage with contemporary commercial and digital ambitions, offering a dynamic environment for specialists in luxury marketing and communications.
Jean Paul Gaultier in Paris seeks an E‑CRM Specialist to manage email campaigns, CRM strategy and lifecycle marketing.
Role & Responsibilities
- Define and execute the e‑CRM strategy across acquisition, retention and loyalty touchpoints to maximise customer lifetime value.
- Design, build and deliver email and lifecycle campaigns (newsletters, promotional, transactional and automated flows) with rigorous A/B testing and segmentation.
- Develop and maintain segmentation frameworks and personalization logic to target high‑value customer cohorts.
- Monitor campaign performance and CRM KPIs; produce actionable reporting and recommendations to optimise deliverability, open/click rates and conversion.
- Collaborate with e‑commerce, marketing, creative and retail teams to ensure cohesive omnichannel messaging and on‑brand creative execution.
- Manage customer data hygiene and compliance with data protection regulations; liaise with legal/IT on consent and deliverability issues.
- Oversee technical implementation for email templates (HTML/CSS), dynamic content and integrations with marketing automation platforms.
Qualifications
- Bachelor’s degree in marketing, communications, business or a related discipline (or equivalent professional experience).
- Proven track record (typically 3+ years) in e‑CRM, email marketing or marketing automation within fashion, luxury retail or premium consumer brands.
- Strong analytical capability with experience interpreting campaign metrics to drive optimisation.
- Practical experience with email production (HTML/CSS for email), segmentation and A/B testing methodologies.
- Solid understanding of customer data management and privacy regulations (e.g. GDPR).
- Excellent interpersonal skills; experience coordinating cross‑functional stakeholders (creative, e‑com, retail, IT).
Skills
Experience
Typically 3+ years executing e‑CRM and email programs within fashion or luxury retail, with hands‑on responsibility for campaign planning, segmentation, automation and performance analysis.
Education
Bachelor’s degree in marketing, communications, business or equivalent professional experience.
Workplace
The successful candidate will be located in Paris, Île-de-France, France.
Culture
The maison blends a strong Parisian creative identity with contemporary commercial drive; teams operate in a fast‑paced, collaborative environment that values creative risk‑taking and rigorous attention to brand identity. Employees are expected to work cross‑functionally, balancing artistic sensibility with data‑driven decision making.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Jean Paul Gaultier, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital CRM Specialist», «E‑CRM Campaign Executive», «Email & CRM Coordinator», «Lifecycle Marketing Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.