Jaeger LeCoultre Marketing & Communications Manager

About Jaeger LeCoultre

Jaeger-LeCoultre, founded in 1833 in the Vallée de Joux, is one of Switzerland’s most revered watchmaking manufactures and a maison defined by invention, precision, and discreet elegance. As an employer, it offers a rare environment where artisans, engineers, designers, and commercial talents collaborate across more than 180 specialist skills, from movement development and grand complications to métiers d’art and client experience. Within the Richemont group, the maison combines heritage with international reach, encouraging rigorous craftsmanship, continuous learning, and respect for time as both a technical measure and a cultural value. Its teams contribute to enduring creations shaped by excellence, curiosity, and shared responsibility.

Role & Responsibilities

• Lead, propose, and activate comprehensive marketing plans aligned with headquarters and regional strategies, identifying key success leverages and optimizing resource allocation to amplify local market impact in collaboration with the Head of Marketing Europe
• Deliver excellence in the execution and implementation of all marketing initiatives to support commercial objectives, managing joint marketing plans with partner retailers and distributors
• Define, develop, and execute 360-degree social, digital, media, KOL, and PR strategies with emphasis on local CRM strategy development and achievement of strategic targets including awareness, desirability, conversion, and ROI
• Plan and execute regional events including product launches, boutique openings, tactical events, and exhibition participation in close collaboration with headquarters
• Manage media relations and PR activities in cooperation with the headquarters PR team and local PR agencies, including evaluation monitoring, competitive analysis, and best practices benchmarking
• Oversee local co-op media strategy in collaboration with the headquarters Media team, monitoring results and identifying impactful opportunities for local implementation
• Lead and manage all trade marketing activities, proposing strategies to support sales objectives and enhance brand presence across all points of sale
• Oversee planning, development, and execution of visual merchandising guidelines and displays to ensure consistent brand representation across retail and wholesale channels
• Manage advertising and promotional budgets, supplier relationships, and financial tracking to ensure efficient resource utilization and compliance
• Track, analyze, and report performance metrics of marketing initiatives, providing insights and recommendations for continuous improvement
• Lead clienteling strategy implementation, including new CRM tools deployment and definition of objectives for client acquisition, conversion, and retention
• Act as cross-functional project leader to ensure smooth and holistic client journey integration across commercial and operations teams
• Build and maintain strong relationships with key internal and external stakeholders to secure necessary support and resources for strategic initiatives

Qualifications

• Minimum 10 years' experience in marketing and communication, with substantial experience across the European region
• Demonstrated expertise across the full 360-degree marketing ecosystem, including both online and offline channels
• Proven track record of innovative digital marketing applications and new media integration
• Proven project leadership from planning, implementation to successful delivery with commercial acumen and analytical capabilities
• Strong understanding of luxury goods marketing and consumer engagement in the watchmaking sector
• Experience managing marketing budgets and supplier relationships in a complex, multi-market environment
• Demonstrated experience with CRM tools, customer acquisition strategies, and loyalty program development

Skills

Experience

Minimum 10 years in marketing and communications with significant European market experience. Knowledge of European markets and demonstrated expertise across integrated marketing channels (digital, social, PR, media, KOL strategies) required. Proven success as a project leader from strategy through implementation with commercial acumen and analytical capabilities.

Education

Not specified in source material; typical requirement would be Bachelor's degree in Marketing, Communications, Business Administration, or related field.

Workplace

Culture

Jaeger-LeCoultre fosters a culture rooted in exceptional watchmaking savoir-faire, precision, and a deep respect for its heritage in the Vallée de Joux. As an employer, the Maison encourages collaboration between artisans, engineers, and creative talents, offering an environment where innovation and mastery are pursued with patience, rigor, and elegance.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.