Jaeger-LeCoultre Boutique Director

About Jaeger-LeCoultre

Jaeger-LeCoultre, founded in 1833 in the Vallée de Joux, is one of Switzerland’s most revered watchmaking manufactures and a maison defined by invention, precision, and discreet elegance. As an employer, it offers a rare environment where artisans, engineers, designers, and commercial talents collaborate across more than 180 specialist skills, from movement development and grand complications to métiers d’art and client experience. Within the Richemont group, the maison combines heritage with international reach, encouraging rigorous craftsmanship, continuous learning, and respect for time as both a technical measure and a cultural value. Its teams contribute to enduring creations shaped by excellence, curiosity, and shared responsibility.

Role & Responsibilities

• Drive sustainable business objectives by ensuring boutique sales and client portfolio growth, exceeding budget in line with the retail strategy, controlling costs and maximizing profitability.
• Develop the boutique vision and budget with the Commercial Director, Retail Manager and Sales Manager; build and implement action plans, partner with Marketing and Supply teams on boutique initiatives, and organize monthly meetings and action plans.
• Monitor performance and KPIs, identify trends and improvement opportunities, analyze sales, refine forecasts and maximize market satisfaction.
• Track market trends, competitor activity and client insights to identify growth opportunities and inform strategic decisions.
• Represent Jaeger-LeCoultre in the local community, build relationships and brand awareness through strategic partnerships and events, strengthen local networks, and act as a brand ambassador in and outside the boutique.
• Ensure compliance with group policies and Maison commercial rules; enforce retail procedures for sales, customer service, inventory and security; keep the team informed of procedures and tools; resolve operational issues; and ensure accurate monthly, quarterly and annual inventory counts and quality controls.
• Oversee the safety of the team, inventory and store; implement and maintain security protocols and keep the boutique safe and clean for employees and clients.
• Maintain optimal inventory levels while minimizing losses and discrepancies.
• Communicate the boutique vision clearly, provide transparent feedback to management, build trust and partnerships, ensure daily and monthly sales reporting, and develop and implement improvement plans based on strengths and challenges.
• Foster a positive, collaborative workplace that strengthens team morale, enthusiasm and productivity.
• Build team engagement and motivation, foster a culture of excellence and continuous improvement, cultivate pride and belonging, and organize team activities.
• Set individual sales targets, conduct regular assessments and constructive feedback, provide one-to-one coaching and individual action plans, and coach toward shared goals through team meetings, on-the-job training, evaluations, training-needs assessment, task allocation and clear expectations.
• Coordinate team shifts and staffing to optimize client service, communicate hiring needs to regional management, integrate new employees promptly and make personnel decisions as needed.
• Deliver training to strengthen product knowledge, selling skills, customer service and brand storytelling.
• Promote open communication and collaboration through briefings and information sharing; communicate goals, responsibilities, results, brand standards and procedures, assign tasks and monitor progress.
• Personally engage with clients to provide personalized experiences; set boutique floor coverage and guide sales staff in appropriate brand language, conduct and use of selling tools.
• Maintain every detail of the boutique environment to deliver a welcoming luxury experience, coordinate omnichannel activities and uphold displays, visual merchandising and boutique standards in line with brand guidelines.
• Implement and manage CRM strategies to grow the client database, encourage repeat visits and loyalty, convert target prospects into boutique clients, acquire high-potential clients in Ginza and across Japan, build a sustainable client network, provide special attention to VIP clients, update client records and follow up on staff client interactions.
• Coach the team to anticipate client needs and exceed expectations; respond carefully to client feedback and requests, report to the regional office as appropriate, and follow up on individual repairs and customer service matters.
• Promote prompt communication and collaboration with other boutique managers in the region, avoiding unproductive conflict and friction.
• Participate in the international retail community, sharing insights, opportunities and best practices to improve retail performance and foster a supportive Jaeger-LeCoultre retail culture.
• Ensure the team delivers the highest standards of customer service and responds promptly and effectively to inquiries and concerns; support complex cases and manage escalations as needed.

Qualifications

• At least 7 years of management experience in luxury retail; watch industry experience is preferred.
• Excellent interpersonal and management skills.
• An extensive client network and strong client management capabilities.
• Results-oriented with a record of achievement.
• Fluent in Japanese and English; additional languages are an advantage.

Skills

Experience

At least 7 years of management experience in luxury retail; watch industry experience is preferred.

Benefits

Competitive compensation and benefits; ongoing learning and career development opportunities; international experience through regional and global events and projects.

Culture

Jaeger-LeCoultre fosters a culture rooted in exceptional watchmaking savoir-faire, precision, and a deep respect for its heritage in the Vallée de Joux. As an employer, the Maison encourages collaboration between artisans, engineers, and creative talents, offering an environment where innovation and mastery are pursued with patience, rigor, and elegance.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.