- Employment
- Full-Time
- Seniority
- Manager
- Compensation
- $110,000–120,000/year
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fine Watches & Horology
- Posted
- Oct 30, 2026
About IWC
IWC Schaffhausen is a Swiss luxury watch manufacturer and member of the Richemont group. The brand combines precision engineering with refined craftsmanship and operates within an international luxury ecosystem where supply‑chain integrity, regulatory compliance and attention to detail are paramount.
The Strategic Planning and Partnerships Manager will shape IWC’s North American brand strategy, support regional planning and communications, and lead selected campaigns, activations, and strategic partnerships from concept through evaluation. The role collaborates closely with the Marketing & Communications VP and cross-functional teams. Expected salary range is $110,000–$120,000, determined by relevant skills and experience.
Role & Responsibilities
- Support the Marketing & Communications VP in defining the regional brand vision and preparing the annual Strategic Plan.
- Develop and implement localized communications plans supporting headquarters product launches, brand campaigns, events, and cultural partnerships.
- Ensure consistent, compelling brand messaging across the market.
- Advise stakeholders and internal teams on messaging strategy, tone, and execution to maximize impact.
- Identify culturally relevant opportunities to elevate IWC’s voice across luxury, design, and culture.
- Collaborate with headquarters and regional teams to adapt global strategies for the U.S. market, particularly with the Events Manager and PR Manager.
- Contribute to integrated regional campaigns and activations supporting key product launches, brand moments, and strategic priorities.
- Work with the Events Manager, PR Manager, and cross-functional teams to ensure campaigns and experiences are grounded in a strong strategic narrative and meet defined brand and business objectives.
- Extend the impact of campaigns and events through partnerships, communities, content, and culturally relevant touchpoints.
- Support locally relevant storytelling and activation concepts that bring IWC’s heritage, innovation, and brand territories to life.
- Lead selected cross-functional activations and special projects, coordinating internal and external stakeholders from concept through execution.
- Evaluate key initiatives and identify learnings and opportunities to strengthen future activations.
- Develop IWC’s North American strategic partnerships and community engagement approach in alignment with regional and global priorities.
- Identify, evaluate, and recommend partners across luxury, culture, design, innovation, sport, and entertainment.
- Build and nurture long-term relationships with strategic partners, including the Mercedes AMG Petronas Formula One Team, institutions, and relevant communities.
- Develop and execute partnership activations across experiences, content, communications, and client engagement.
- Connect IWC with new audiences and strengthen its cultural relevance through meaningful community engagement.
- Manage partnerships from initial opportunity and negotiation through activation and performance evaluation.
Qualifications
- At least 5 years of professional or related experience in communications roles; experience in the luxury retail sector is a definite advantage.
- Master’s degree in marketing, business administration, or a related discipline.
- Excellent strategic thinking and problem-solving, with the ability to translate business objectives into actionable communications plans and campaigns.
- Knowledge of the North American luxury landscape.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
- Fluent in English.
Skills
Experience
At least 5 years of professional or related experience in communications roles; luxury retail experience is a definite advantage.
Education
Master’s degree in marketing, business administration, or a related discipline.
Workplace
This position is based in New York City, New York, USA.
Explore jobs in the USA.
Compensation
The base compensation for this position ranges from USD 110,000 to USD 120,000 per annum.
Benefits
Medical, dental, and vision programs; health savings and flexible spending accounts; life insurance and disability benefits; 401(k) with employer match; paid time off; wellness reimbursement; employee assistance program; and volunteer days off.
Culture
IWC fosters a precision‑driven, craftsmanship‑led culture where technical excellence and regulatory rigour are valued. The workplace emphasizes cross‑functional collaboration, international exposure and continuous improvement within a heritage luxury environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like IWC, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Strategy Manager», «Strategic Partnerships Manager», «Marketing Strategy Manager», «Partnerships and Communications Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.